Australian wine exports to Indonesia quadrupled in value to A$21 million in the year to June 2026

Australian wine exports to Indonesia rose sharply in the 12 months ended June 2026, with value increasing fourfold from a year earlier as sales growth far outpaced the increase in shipped volumes, according to Wine Australia.

In a market bulletin released Wednesday, Wine Australia said Australia exported 864,000 liters of wine to Indonesia worth A$21 million during the period. That was an increase of 88% in volume and 300% in value from the previous comparable 12-month period.

Using the rounded figures published by Wine Australia, the earlier comparable level was about 460,000 liters valued at roughly A$5.25 million. That implies an increase of about 404,000 liters and about A$15.75 million over the year.

The gap between volume growth and value growth points to a clear lift in the average declared export value per liter. Based on the rounded totals, the average moved from about A$11.42 per liter to about A$24.31 per liter, an increase of roughly 113%. That does not mean bottle prices alone rose by that amount. Export value per liter can change because of pricing, a different product mix, packaging, and currency effects. Still, the figures show that Australia’s gains in Indonesia came much more from higher value than from higher volume.

Wine Australia described Indonesia as one of the strongest-growing Asian destinations for Australian wine over the latest 12-month period. The market remains relatively small, but it is expanding from a low base and is drawing more attention from exporters looking beyond traditional destinations such as the United States and the United Kingdom, where wine consumption has been weakening.

The same bulletin showed continued growth in Malaysia, another Southeast Asian market that has become important for Australian producers. Australia exported 3 million liters of wine to Malaysia in the 12 months ended June 2026, up 13% from a year earlier, while export value rose 30% to A$55 million.

Based on those rounded totals, Malaysia’s increase was about 345,000 liters and about A$12.7 million from the earlier period. Wine Australia said the average export value reached A$18.26 per liter, reinforcing Malaysia’s place as a premium market for Australian wine. On an implied prior-year basis, that suggests average value per liter rose by about 14.6%.

The contrast between Indonesia and Malaysia is important for exporters. In Malaysia, value rose more than volume, but the gap was moderate. In Indonesia, the gap was much wider. That suggests the Indonesian business improved not only through larger shipments but also through a stronger sales mix or higher declared values.

Wine Australia’s bulletin focused on Indonesia, Malaysia and the Philippines as import-dependent wine markets in Southeast Asia that are at different stages of development. The agency said the three countries together represent more than 425 million consumers and form part of a broader regional opportunity for Australian wine as producers seek to diversify export sales.

Malaysia is already an established premium market. Wine Australia said demand there is supported by a sizeable non-Muslim population, expatriate residents and affluent urban consumers. Consumption is concentrated in Kuala Lumpur, Penang and Johor Bahru. Restaurants, hotels and specialist wine retailers play a large role in shaping purchases and introducing new brands. Malaysia also relies almost entirely on imported wine.

The country’s main structural challenge is taxation. High alcohol duties raise retail prices and limit broader mass-market growth, which tends to favor premium positioning rather than large increases in volume. Even with that constraint, Australia remains the leading imported wine category in Malaysia. Wine Australia said Australian wine sales there are valued at more than one-and-a-half times those of French wines.

Indonesia offers a different profile. It is Southeast Asia’s largest economy and has a population of more than 280 million. Wine Australia said demand is concentrated among expatriates, international tourists and affluent Indonesian consumers, especially in Jakarta and Bali. Hotels, restaurants and premium bars remain the main route to market.

At the same time, Indonesia is one of the region’s more difficult markets to access. Wine Australia pointed to strict alcohol regulations, import licensing requirements, advertising restrictions and high duties as barriers that can limit market development. Even so, imported wines dominate the category, and Australian wine holds a strong position. The bulletin said Australia is the leading imported wine category in Indonesia, well ahead of New Zealand and France.

The broader context for the export gains is a push by Australian wine companies to find growth in markets where consumers are showing more interest in premium imported beverages. Wine Australia said population growth, rising household incomes and changing dining habits are supporting demand in parts of Southeast Asia, although each market differs in maturity, consumer preferences and operating conditions.

The Philippines, also covered in the bulletin, remains one of Australia’s larger Southeast Asian markets by volume. Australia exported 2.5 million liters there worth A$11.5 million in the 12 months to June 2026, according to Wine Australia, although those exports were slightly lower than a year earlier. The agency said the market still offers long-term growth potential because of urbanization, a young population and rising disposable income.

For Australian producers, the data from Indonesia and Malaysia are likely to matter because they show two different paths to growth. Malaysia continues to reward premium positioning in an established imported wine market. Indonesia, while smaller and more heavily regulated, produced a much faster rise in export value over the latest year. Wine Australia said it sees Southeast Asia as an increasingly important part of Australia’s export diversification strategy and is using trade events, including the Australian Wine Roadshow Southeast Asia 2026, to connect producers with importers, distributors, retailers and on-premise buyers across the region.