Chile’s bottled wine export value fell 10.9% in July after U.S. shipments sank 36%.

Chile’s bottled wine exports fell again in July, with export value dropping faster than shipment volume as sales to the United States weakened sharply and average prices declined.

Industry figures reproduced by Mediabanco and cited by Cooperativa showed Chile exported 4.3 million cases of bottled wine in July, down 7.2% from the same month a year earlier. Export value fell 10.9%, and the average price slipped 4% to US$27.4 a case. Based on the year-over-year decline, that monthly result implies a loss of roughly 334,000 cases compared with July 2025.

The July figure was still the highest monthly shipment volume so far in 2026, but it came against a strong comparison from July last year, which was also one of the biggest export months of 2025. The wider problem for producers was that revenue fell more than volume, pointing to weaker returns per case.

Over the first seven months of 2026, Chile shipped 24.7 million cases abroad for US$669 million, down 9.1% in volume and 9.4% in value from the same period last year. Those declines imply about 2.47 million fewer cases and roughly US$69.4 million less in export revenue than in January through July of 2025. The average price for the period was US$27.1 a case, almost unchanged, with a 0.3% decline.

The U.S. market posted the steepest July setback among Chile’s main destinations. Exports to the United States fell 36% in volume and 47% in value from a year earlier. For January through July, shipments to the U.S. were down 26% in volume and 33.6% in value. Industry representatives linked that deterioration to the 12.5% tariff now applied by the United States to Chilean wine, although the published figures do not separate the tariff’s direct effect from other factors such as pricing, product mix, or exchange-rate movements.

Brazil provided some relief, though not enough to offset the losses elsewhere. Through July, Brazil took 5 million cases worth US$124 million, making it Chile’s largest bottled wine market and accounting for about 20% of total export volume and value. Shipments to Brazil were up 8.8% in volume and 4.8% in value from a year earlier, a sign that demand there remained solid even as revenue grew more slowly than the number of cases sold.

Other markets also showed mixed results. According to the industry breakdown, Brazil, Japan, Canada, the Netherlands, Colombia, and Ireland all declined in July, while China, the United Kingdom, and Mexico posted gains from the same month last year.

The weaker export data came as producers and government officials gathered in Santiago for Chile’s Wine Day, where the industry described current conditions as difficult. Alfonso Undurraga, president of Vinos de Chile, said the sector was under pressure from weaker global consumption and the new U.S. tariff. He said the industry still had a broad export base, with more than 60% of production sold abroad in more than 100 countries, which he argued gives producers more resilience than in earlier years when they depended more heavily on domestic demand.

Agriculture Minister Jaime Campos said the global wine market had changed in ways that were weighing on Chile’s producers. He said worldwide wine consumption had fallen 25%, while excess supply had pushed prices lower. That combination, he said, was bound to affect the local industry.

Campos said the response should include both market diversification and changes in what wineries produce. He pointed to efforts to enter markets that Chilean wine has not reached before and to develop products such as lower-alcohol wines, where consumption has been rising.

The industry’s 12-month figures also showed the pressure is not limited to one month. Over the latest 12 months, Chile exported 43.6 million cases of bottled wine worth US$1.193 billion, down 6.7% in volume and 7.6% in value from the previous 12-month period. The average price fell 1% to US$27.4 a case. The industry statement said that total was approaching export levels last seen in 2009.

In that 12-month view, Brazil remained far ahead as Chile’s leading destination, with 8.7 million cases worth US$217 million, up 1.5% in volume and 4.3% in value. Mexico and Russia also showed positive performance over that period, while Canada rose in value only. Major declines were reported for the United Kingdom, Japan, China, the United States, the Netherlands, and Ireland.

The pressure was especially visible in higher-priced wine segments. In July, all price bands declined, but wines priced above US$60 a case were hit hardest, with value down 34.7%, according to the industry data. Shipments of wines priced above US$50 a case fell 25% in volume and 32% in value for the month. In that premium segment, exports to the United States fell 79% in volume and 77% in value, while China and South Korea showed stronger results.

Chile’s export promotion agency, ProChile, said it is working on a trade event scheduled for November that would bring more than 50 international buyers to the country. Lorena Sepúlveda, the agency’s national director, said the plan is to use the event, Vinexpo Explorer, to help buyers meet producers and deepen exposure to Chilean wine in a period when the industry is searching for new customers and better support in existing markets.