Jack Daniel’s Unveils a McLaren Whiskey for Formula 1 Milestones

Jack Daniel’s has released a limited-edition Tennessee whiskey made with the McLaren Formula 1 Team, marking a new chapter in a partnership that links one of the best-known American whiskey brands with one of motor racing’s most recognized teams.

The 2026 McLaren Formula 1 Team x Jack Daniel’s Tennessee Whiskey is being sold in a run of 5,500 bottles, according to the company. The release ties together two anniversaries: McLaren’s 1,000th Grand Prix, celebrated this year in Miami, and the 160th anniversary of the Jack Daniel Distillery in Lynchburg, Tenn.

The bottle carries a higher alcohol strength than the standard Jack Daniel’s Old No. 7. It is bottled at 43% alcohol by volume, compared with 40% for the classic expression. The whiskey itself keeps the brand’s established mash bill of 80% corn, 8% rye and 12% malted barley.

Jack Daniel’s said the whiskey is made in Lynchburg and follows the distillery’s usual production method, including charcoal mellowing through sugar maple charcoal before aging in new American white oak barrels. The company described the flavor profile as showing caramel, vanilla and toasted oak, with a smooth and creamy finish.

The packaging is central to the launch. The bottle features a new design created around McLaren Racing’s visual identity for its 1,000th Grand Prix, a commemorative graphic line that the team plans to use throughout the 2026 season. The release is intended to appeal both to whiskey buyers and to Formula 1 fans who collect branded products tied to major moments in the sport.

“Jack Daniel’s and McLaren share a vision rooted in tradition, innovation and the constant pursuit of new challenges,” Mark Bacon, senior vice president and global managing director at Jack Daniel’s, said in a statement released with the launch. He said the limited edition was meant to celebrate that shared legacy through a contemporary design and give followers of both brands a premium way to connect with their common spirit.

Nick Martin, co-chief commercial officer of McLaren Racing, said the year marks an important point for the team. “2026 marks a historic milestone for McLaren with the celebration of our 1,000th Grand Prix in Miami,” he said in the statement. He added that the partnership with Jack Daniel’s had been built on a shared view of excellence, innovation and ambition, and that this edition gives fans a way to take part in that celebration.

The bottle is being sold in a 700-milliliter format and is available online through Amazon as well as at selected specialty retailers. The companies did not announce broader production beyond the initial limited run.

The release reflects a wider trend in drinks marketing, where spirits producers continue to use sports partnerships and collectible packaging to reach consumers looking for products tied to events, teams and anniversaries. In this case, Jack Daniel’s is using one of Formula 1’s most visible brands to position a familiar whiskey in a more exclusive segment without changing its core recipe.

For McLaren, the collaboration adds another consumer product linked to its racing calendar at a time when Formula 1 continues to expand its commercial reach beyond the track. For Jack Daniel’s, it offers a way to connect its long history in Tennessee whiskey with an international audience drawn by motorsport and limited-edition releases.