Sparkling Wine Boom in India

Chandon India, the sparkling wine brand owned by Moet Hennessy, is celebrating ten years of operations in the country while strengthening its commitment to the Indian market as one of the most promising globally. The winery, located in the Nashik foothills, represents one of LVMH's most significant investments in India's wine sector. It launched a project that not only boosted the sparkling wine category domestically but also positioned India on the global wine map.

Ipsita Das, Managing Director of Moet Hennessy India, recently highlighted that India represents one of Chandon's largest growth opportunities internationally. She noted a significant shift in sparkling wine consumption in India, evolving from a beverage reserved for special celebrations to one enjoyed in everyday moments. This change has been driven largely by trends in premiumization, reshaping consumer preferences in the country.

Since the pandemic, the sparkling wine segment in India has grown by 45%, with notable value growth surpassing volume. Between 2022 and 2023, the category expanded by 14%, while Chandon outpaced the market with a 17% growth rate. These figures reflect both the rising interest in sparkling wines and the success of Chandon's strategies in leading the segment through product offerings and luxury experiences.

Chandon India's strategy includes a diverse range of products such as Chandon Brut, Rosé, and Aurva. Additionally, the recent launch of its limited-edition Vintage 2015, crafted from Nashik's first harvest, underscores the brand's commitment to quality, sustainability, and innovation. This launch coincides with Chandon's ten-year milestone in India, a market that continues to show significant growth potential.

Traditionally a whiskey-dominated market, India is witnessing a shift in consumption habits, with sparkling wines gaining traction. This trend is driven not only by the growing demand for luxury beverages but also by an increase in domestic consumption, encouraging greater diversity in consumer preferences. Das emphasized that Chandon's ability to adapt to the unique needs of the Indian market has been key to its growth, including innovations such as introducing 180 ml bottles for greater convenience.

Chandon India's success is part of Moet Hennessy's broader strategy, which also includes Scotch whisky Glenmorangie. Das pointed out that India is among Glenmorangie's top three global markets, underscoring the country's significance in developing luxury categories within the wine and spirits sector. The company's approach focuses on launching products at the right time, aligned with the aspirations and preferences of Indian consumers.

The investment in the Nashik winery and the focus on product and format innovations illustrate Chandon's dedication to developing the Indian market. In a landscape where luxury and premiumization are gaining prominence, the brand is establishing itself as a leader in a segment poised for sustained growth in the coming years.