Argentina Reloaded Brings 100 Wineries to Buenos Aires

Argentina Reloaded, a platform created to raise the profile of Argentine wine in major food and wine capitals, will hold its Buenos Aires edition from July 31 through Aug. 11 with a program that brings together more than 100 wineries, trade tastings, public events and a pairing dinner led by the sommelier Paz Levinson.

The project was launched in 2022 by Levinson, one of Argentina’s best-known sommeliers, together with Studio Courtois, a strategic consultancy focused on gastronomy, wine and hospitality. Since then, organizers say, it has staged 18 editions in cities including Paris, Tokyo, Copenhagen, Montreal and São Paulo. Its 2026 calendar includes stops in Lima, Buenos Aires, London and New York as it seeks to connect Argentine producers with importers, buyers, sommeliers, journalists, restaurateurs and consumers in influential markets.

The Buenos Aires program reflects a broader shift in how wine regions promote themselves abroad and at home. For years, large trade fairs were the main route for wineries seeking export visibility. Argentina Reloaded is built around a different model: smaller-format encounters in restaurants, tasting rooms and hospitality venues where producers can present wines directly to professionals and drinkers in settings shaped by food, conversation and education.

In Buenos Aires, the events will be spread across Mirador Central at Palacio Libertad, the Michelin-starred restaurant Crizia and Casa Cavia in Palermo Chico. Organizers say the goal is not only to pour wines but also to create spaces where wineries can explain origin, style and current trends in Argentine wine in person.

The first event is scheduled for July 31 at Mirador Central with the Argentina Reloaded Opening Experience by ICBC, an invitation-only tasting for bank clients. Levinson will lead a four-course tasting focused on different expressions of the same grape variety from several Argentine wine regions. Each flight will be paired with a dish designed to show how place and winemaking choices shape distinct profiles.

The public centerpiece will come on Aug. 10, when Mirador Central hosts the Argentina Reloaded Open Tasting from 11 a.m. to 6 p.m. Organizers expect more than 300 attendees, including sommeliers, buyers, journalists, hospitality professionals and wine enthusiasts. The tasting will feature more than 150 labels from over 100 Argentine wineries as well as spirits and other domestic beverages. Admission is set at 65,000 Argentine pesos for tasting access and a take-home glass, or 90,000 Argentine pesos with an added food board of empanadas, cheeses and cured meats, with a vegetarian option available.

On Aug. 8, Crizia will host the Argentina Reloaded Pairing Dinner. The restaurant, which holds one Michelin star and has become one of Buenos Aires’s most visible fine-dining addresses, will serve as the setting for a dinner that brings together Levinson, the restaurant team and participating producers. The format is intended to place Argentine wine in direct dialogue with high-end cuisine and to give diners contact with the people behind the bottles.

The closing day on Aug. 11 will take place at Casa Cavia. In the morning, the venue will host a professional-only master class and closing tasting. That session includes a blind tasting for participating winemakers centered on what organizers describe as a “wine of the future,” a label not yet released to market. The event will end with lunch for participants.

Later that afternoon, Casa Cavia will open to the public for a walk-around tasting from 2 p.m. to 5 p.m. The event will feature more than 50 labels from 24 Argentine wineries, including unreleased wines, microvinifications and small projects that organizers say point to new directions in Argentine winemaking. Tickets are priced at 50,000 Argentine pesos and include wine tasting but not food. Guests who want to eat will be able to order from the restaurant’s menu by chef Félix Babini.

Levinson’s role is central to the platform’s identity. Based in France for more than a decade, she has built an international career as an educator, communicator and judge. She was named Best Sommelier of Argentina in 2010 and 2014 by the Argentine Sommelier Association and Best Sommelier of the Americas in 2015 by ASI and APAS. She also reached the semifinals of the Best Sommelier of the World competition in 2013 and 2016. She currently serves as regional chair for Argentina, Brazil and Uruguay at the Decanter World Wine Awards.

Studio Courtois, led by Picky Courtois and based between Buenos Aires and Paris, has developed projects across gastronomy and hospitality that aim to strengthen links between food culture, wine and international positioning. In Argentina Reloaded, that strategy takes shape through events designed less like conventional trade expos and more like curated encounters between producers and the people who influence how wines are discovered and sold.

That approach comes at a time when Argentine wine continues to seek stronger recognition beyond its established image abroad. Malbec remains its flagship export grape, but producers have increasingly pushed regional diversity, site-specific bottlings and smaller-scale wines as part of their message to global buyers and media. By placing those wines in restaurants and urban cultural venues rather than exhibition halls alone, Argentina Reloaded is betting that context matters as much as scale.

For Buenos Aires, that means combining technical tastings with public access and pairing dinners in an effort to reach both trade professionals and consumers. It also means using one city edition as part of a wider international circuit that now moves between Latin America, Europe and the United States. Organizers say that structure is meant to help wineries build relationships over time rather than through one-off appearances.

The Buenos Aires edition opens at Palacio Libertad on July 31, returns there for its largest public tasting on Aug. 10, moves through Crizia on Aug. 8 for its dinner event and closes at Casa Cavia on Aug. 11 with professional sessions followed by a public tasting. Together, those events are intended to present Argentine wine not only as an export category but also as part of a broader conversation about gastronomy, hospitality and cultural identity.