44% of Consumers Will Pay More for Personalized Tequila, Fueling Growth for Mexico’s Custom Bottling Market

Tequila DSGN, a company based in Arandas, Jalisco, is changing the way consumers experience tequila by offering a highly personalized product. Founded by Diego Castro, the brand produces 100% agave blanco tequila and allows customers to customize each bottle, turning it into a unique piece of art. The company is approaching its tenth anniversary and has established itself as a leader in the personalized tequila market in Mexico.

The process begins with each bottle being hand-painted in one of four base colors. Customers can then use digital printing technology to add their own designs, making each bottle a reflection of their personal style or the occasion for which it is intended. This approach has attracted more than 100,000 clients across Mexico, with thousands of bottles customized for individuals, corporations, social events, tourism, and licensing deals.

Tequila DSGN’s business model is built on the idea that consumers are looking for more than just a product. According to a Deloitte study, 44% of consumers are willing to pay more for personalized products. This trend is especially strong in the premium beverage sector, where buyers seek experiences that connect with their identity and emotions. The company’s focus on customization and attention to detail has helped it stand out in a competitive industry. In 2023, the National Chamber of the Tequila Industry reported that tequila production in Mexico exceeded 651 million liters, with over 85% exported, mainly to the United States. While Mexico is the birthplace of tequila, it is now the second-largest consumer globally, reflecting the drink’s international appeal.

Diego Castro, CEO of Tequila DSGN, says that the company’s strength lies in its commitment to absolute personalization. The team works closely with clients throughout the gifting process, from the initial idea and design to production, packaging, and delivery. This ensures that each bottle arrives on time and makes the intended impact, whether it is a single piece for a special occasion or a large order for a corporate event.

The company’s operations now extend throughout Mexico and into the United States, where it continues to grow. Tequila DSGN is also exploring new opportunities in the hotel industry and plans to expand its mezcal line, produced in Oaxaca. The brand’s approach combines traditional Mexican craftsmanship with modern design and technology, offering customers a way to celebrate important moments with a product that is both meaningful and memorable.

By focusing on customization and customer experience, Tequila DSGN has created a new category in the luxury gifting market. Each bottle is more than just a container for tequila; it is a symbol of creativity, tradition, and personal expression. The company’s success shows that in today’s market, consumers value products that tell a story and offer a unique experience.