Georgian Wine Exports to Europe Reach $38.7 Million in 2025, Driven by 63% Surge in France

Traditional Qvevri wines fuel rising demand as Georgia expands presence in nearly 30 European markets with targeted promotion efforts

2026-01-16

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Georgian Wine Exports to Europe Reach $38.7 Million in 2025, Driven by 63 Percent Surge in France

Georgian wine exports to European countries have shown steady growth, according to figures released by the Georgian National Wine Agency. In 2025, Georgia exported 11.5 million liters of wine to nearly 30 European countries, generating $38.7 million in revenue. This marks a seven percent increase in export revenue and a two percent rise in volume compared to 2024.

Poland remained the largest European market for Georgian wine last year, importing 6.8 million liters. Germany followed with 1.3 million liters, while Latvia imported 1.2 million liters. Lithuania received 703,500 liters, the United Kingdom imported 327,700 liters, and Estonia took in 271,000 liters. Other European countries also contributed to the overall increase in demand for Georgian wine.

The agency noted a significant rise in exports to France, a country known for its own winemaking traditions. In 2025, about 133,000 liters of Georgian wine were exported to France, representing a 63 percent increase from the previous year. The growing interest in Qvevri wine—a traditional Georgian wine made in clay vessels—was highlighted as a key factor behind this surge.

The National Wine Agency has focused on promoting Georgian wine and raising awareness in international markets. Strategic efforts have targeted countries such as the United Kingdom, Germany, Poland, and the Scandinavian nations. The agency has supported advertising and marketing campaigns aimed at diversifying export destinations and increasing recognition of Georgian wines.

With financial backing from the National Wine Agency, Georgian wine producers have participated in major international exhibitions for wine and alcoholic beverages across Europe. These events provide opportunities for companies to showcase their products and connect with new buyers.

Georgia’s efforts to expand its presence in European markets come as part of a broader strategy to strengthen its position as a leading wine exporter. The country’s winemaking history spans thousands of years, and recent export figures suggest that European consumers are increasingly interested in both traditional and modern Georgian wines.

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