Canadian Wine Imports Rise 5.3% in Volume as U.S. Sales Plunge 65% After Tariffs

Canadian wine imports showed significant changes in the first half of 2025, according to customs data analyzed by the Spanish Wine Interprofessional Organization (OIVE). The country increased its wine imports by 5.3% in volume, reaching 187.2 million liters, but reduced its spending by 5.2%, totaling 835.9 million euros. The average price per liter dropped by 10% to 4.46 euros.

The breakdown by product type reveals that imports of bottled wine fell both in value (down 6.8%) and volume (down 3.3%), with Canada importing 125.4 million liters for a total of 793.9 million euros. The average price for bottled wine decreased by 3.7% to 6.33 euros per liter. In contrast, bulk wine imports rose sharply, with a 41.3% increase in value and a 28.6% increase in volume, reaching 61.8 million liters and 42 million euros. The average price for bulk wine increased by nearly 10% to 0.68 euros per liter.

Spain maintained its position as the third-largest supplier of bottled wine to Canada, both in value (63 million euros, up 4.2%) and volume (11 million liters, up 4.41%). For bulk wine, Spain ranked eighth in value (1.6 million euros) and seventh in volume (2.7 million liters).

A major factor affecting the Canadian market this year was the sharp decline in imports from the United States, which fell by 65% in value and 42% in volume after March 2025. This drop followed the introduction of a 25% U.S. tariff on Canadian goods, to which Canada responded with its own tariffs on American wines and other products. Several Canadian provinces and retailers also removed U.S. wines from their shelves or called for boycotts, further reducing demand.

As a result, Canada imported 10.8 million fewer liters and spent nearly 115 million euros less on U.S. wines during the first half of the year compared to previous periods.

Other countries benefited from this shift in trade dynamics. Italy, France, Chile, New Zealand, Argentina, and Australia all increased their sales to Canada during this period. Spain ended the first half of the year with positive growth: up 4.6% in value and up 9.7% in volume, making it the third-largest supplier by value (64.6 million euros) and sixth by volume (13.7 million liters). France led in value with exports worth 262.4 million euros (up 13.4%), while Italy was second with 206.3 million euros (up 10.6%). In terms of volume, Italy was first with 35.7 million liters (up 12%), followed by Australia with 33.7 million liters (up 7%), and France with 33.2 million liters (up 15%).

Chile saw particularly strong growth, increasing its exports to Canada by nearly half in volume (+49%) and by 12% in value during the first six months of the year.

Looking at types of wine, sparkling wine imports into Canada grew slightly by 1.4% in value to reach 80.6 million euros, while bottled still wine fell by over seven percent to 705 million euros and Bag-in-Box wines dropped sharply by almost forty percent to just over eight million euros.

Bulk wine was the only category to see significant growth across all metrics: up more than forty percent in value and nearly thirty percent in volume compared to the same period last year.

Bottled wines remain dominant in Canada’s import market, accounting for more than eighty-four percent of total import value and over sixty percent of total import volume during the first half of this year.

Since 2020, sparkling wines have shown steady growth with a compounded annual growth rate (CAGR) of nearly eight percent in value and three percent in volume through mid-2025.

France continues to lead as Canada’s top supplier by value with a market share exceeding thirty-one percent; Italy follows at nearly twenty-five percent; Spain holds just under eight percent.

In terms of average prices paid by Canadian importers during this period: bottled wines averaged at about €6.33 per liter; bulk wines at €0.68 per liter; overall average price per liter was €4.46.

The sharp drop in U.S.-origin wine imports is attributed directly to new tariffs imposed between both countries starting March this year and subsequent retailer actions within Canada that limited access to American wines.

Canada sourced wine from a total of one hundred thirty-four countries during this period, but most imports came from France, Italy, Australia, Spain, Chile, New Zealand and Argentina.

The data reflect how international trade policies can quickly reshape national markets for food and beverages such as wine—shifting not only volumes but also values and consumer choices across borders within just a few months’ time frame.