Diplomático Unveils 12-Year-Aged Reserva Exclusiva for Holidays Amid Rising Premium Spirits Demand

Diplomático Rum has introduced a new Exclusive Reserve Edition for the Christmas season, aiming to offer a premium experience for rum enthusiasts and holiday celebrants. The launch took place in late December, with the company highlighting the unique qualities that have made its Reserva Exclusiva one of the most recognized rums worldwide.

The Exclusive Reserve is crafted from a blend of rums aged up to 12 years. The aging process takes place in ex-bourbon and ex-whiskey barrels, which contribute to the spirit’s complex flavor profile. Diplomático describes the rum as having aromas of orange peel, toffee, and licorice, resulting in a balance of sweetness and spice. These characteristics are achieved through careful selection of locally grown sugarcane, cultivated in a region known for its distinctive ecosystem and favorable climate. The sugarcane undergoes a detailed process of fermentation and distillation before being aged.

Diplomático’s commitment to quality has earned it several international awards, including the 2025 Superior Taste Award from the International Taste Institute. The distillery emphasizes its blending technique as a key factor in achieving the rum’s signature taste. By combining different aged rums, Diplomático aims to create a product that reflects both tradition and innovation.

For serving, Diplomático recommends enjoying Reserva Exclusiva neat or on the rocks. The rum also pairs well with dark chocolate, which is said to enhance its flavors. Its versatility extends to cocktails, where it serves as a base for both classic and contemporary drinks. One highlighted cocktail for the season is the “Xmas Reserva,” which combines Diplomático Reserva Exclusiva with Chambord liqueur and bitters, topped with prosecco or champagne in a flute glass. This cocktail is designed to bring together the rum’s nuanced flavors with red berry notes from Chambord, bitterness from bitters, and effervescence from sparkling wine.

The release of this Exclusive Reserve Edition comes at a time when premium spirits are seeing increased demand during holiday celebrations. Diplomático aims to position its Reserva Exclusiva as an ideal choice for festive gatherings and special toasts. The company continues to focus on craftsmanship and local sourcing as central elements of its brand identity.

The new edition is available through select retailers and is expected to be featured in holiday promotions throughout the season. Diplomático’s approach reflects broader trends in the spirits industry, where consumers are seeking high-quality products with distinctive origins and production methods. With this launch, Diplomático seeks to reinforce its reputation among both connoisseurs and casual drinkers looking for something special during the holidays.