Rare Spirits Market Sees 5 Percent Value Surge, Marking Strongest Growth Since 2022

The rare spirits market is experiencing its strongest growth in three years, according to new data released by Spirits Market Journal. Since April 2025, values for collectible bottles have risen by 5 percent, signaling renewed interest from collectors and investors. The report, which tracks global secondary-market prices for fine and rare spirits, points to a broad recovery after a period of market correction.

Peter Gibson, editor of Spirits Market Journal, said the rebound is visible across several categories, including vintage Scotch, Japanese whisky, collectible bourbon, and Chartreuse. “After a period of correction, we’re seeing sustained appreciation across key categories,” Gibson said. “The data suggests renewed confidence from collectors and a growing recognition of fine spirits as tangible, long-term assets.”

This uptick in the market comes as Brentwood Auctions is holding a major sale featuring The Weiss Collection, one of the largest single-owner spirits collections to come to auction in recent years. The sale includes historic bottles of Scotch, Cognac, and bourbon, and remains open for bidding through October 30. Auction houses and collectors are watching the event closely as a barometer for the market’s momentum.

David Parker, president of First Growth Technologies, which publishes Spirits Market Journal, said rare spirits have evolved from a niche interest to a sophisticated collecting category. “They offer both craftsmanship and scarcity—and, with room to grow before reaching previous high levels, their investment fundamentals may outshine fine wine in the short to mid-term,” Parker said.

Parker also oversees Benchmark Wine & Spirits in Washington, D.C., Brentwood Auctions, and Benchmark Wine Group in California. He serves as president of the National Association of Wine Retailers, connecting these entities through a shared focus on transparency, valuation data, and collector access.

Industry observers note that while overall alcohol consumption is declining, spending on high-end wines and spirits remains strong. “While people are drinking less, they’re drinking better, and spending on top-tier wines and spirits has remained resilient,” Parker said. He also pointed to the growth of by-the-glass rare-spirit programs in leading restaurants and bars as a factor expanding demand and awareness.

The rebound in rare spirits reflects a broader shift in the luxury beverage market, where consumers and investors are prioritizing authenticity, provenance, and enduring value. Spirits Market Journal and its affiliated companies plan to continue monitoring these trends with expanded auction coverage and market reporting.

Spirits Market Journal is recognized as a leading authority on secondary-market valuations for rare spirits, tracking trades at nearly all significant live and online auctions worldwide. Brentwood Auctions, established in 1998, has become a top auction house for rare wine and spirits, holding multiple auctions each week. First Growth Technologies, which launched Spirits Market Journal in 2022, provides data and technology services for the alcoholic beverage industry, supporting retailers, auction houses, and collectors with valuation tools and market insights.