Top 10 Global Wine Importers

The global wine sector entered 2025 under pressure, with trade volumes and values weakening in several major markets, according to the International Organisation of Vine and Wine’s annual report released this month.

The report, which tracks production, consumption and foreign trade, showed that some of the world’s largest wine importers bought less wine in 2025 than they did a year earlier, even as a few countries held steady or posted modest gains in specific categories. The data point to a market still adjusting to softer demand, changing consumer habits and uneven performance across bottled, sparkling and bulk wine.

Germany remained the largest importer by volume among countries bringing in at least 2 million hectoliters in 2025, with 12.9 million hectoliters, unchanged from 2024. Its import value also held at about €2 billion. The German market was dominated by bulk wine, which accounted for 54% of imports by volume and 18% by value. Bottled wine made up 39% of volume and 63% of value, while sparkling wine represented 5% of volume and 17% of value.

The United States imported 12 million hectoliters in 2025, down from 12.3 million hectoliters the year before. Import value fell to about €5 billion from €6 billion. Bottled wine remained the largest segment by value at 69%, but it declined sharply in both volume and value. Sparkling wine held a larger share of the U.S. market than in many other countries, accounting for 16% of volume and 26% of value, though its value also slipped.

The United Kingdom imported 11.9 million hectoliters, down from 12.6 million hectoliters in 2024, with import value steady at about €4 billion. Bottled wine accounted for nearly half of the country’s import volume and most of its value. Bulk wine continued to play a large role in the British market, making up 35% of volume and 13% of value.

France imported 5.3 million hectoliters in 2025, slightly below the previous year’s 5.4 million hectoliters. Import value edged down to €884 million from €894 million. Bulk wine dominated French imports by volume at 72%, though bottled wine still represented more than half of import value.

Canada imported 3.7 million hectoliters, down from 3.8 million hectoliters, with import value at about €1 billion. Bottled wine accounted for most of the market by both volume and value, while bulk wine remained a smaller but stable part of imports.

The Netherlands saw one of the sharper declines among major importers, with volumes falling to 3.3 million hectoliters from 4.2 million hectoliters in 2024. Import value also dropped to about €1 billion from the same level a year earlier. Bottled wine still dominated Dutch imports, but both bottled and bulk categories weakened.

Belgium imported 3 million hectoliters in both years, while import value stayed near €1 billion. The country’s mix leaned heavily toward bottled and sparkling wines.

Japan imported 2.3 million hectoliters in 2025, down slightly from 2.4 million hectoliters a year earlier. Import value also eased to about €1 billion. Bottled wine remained the largest category by volume, while sparkling wine took a relatively large share of value.

Italy imported 2.3 million hectoliters in 2025, down from 2.6 million hectoliters in 2024, with import value at about €607 million compared with €603 million a year earlier. Bulk wine made up most of Italy’s import volume.

Portugal was one of the few major importers to post growth, with volumes rising to 2.1 million hectoliters from 1.9 million hectoliters and import value increasing to €161 million from €150 million. Bulk wine drove much of that increase.

China imported 2.1 million hectoliters in 2025, down from 2.8 million hectoliters the year before, while import value fell to about €1 billion from a similar level in 2024. Bottled wine remained the dominant category by far, but all segments weakened as demand softened.

The OIV said data for Russia were not available for 2024 or 2025 in this section of the report.

Across these markets, bottled wine continued to account for most import value even where bulk wine dominated by volume, underscoring how pricing and product mix shaped trade flows as much as total tonnage did. Sparkling wine held up better in some countries than others, but it did not offset broader declines in several large markets that entered the year with weaker purchasing patterns than before.