Vinexposium unveils major restructuring for 2026 Paris event with new focus on wine, spirits, and no-alcohol drinks

Vinexposium has announced significant changes for its 2026 Paris event, aiming to reshape the international beverage trade show landscape. Scheduled for February 9-11, 2026, at the Porte de Versailles exhibition center, the event will now focus on three main areas: Wine Paris, Be Spirits, and a new addition called Be No. This restructuring is designed to reflect evolving industry trends and to bring together all major players in the global wine, spirits, and no-alcohol drinks markets.

The introduction of Be No marks a notable shift for Vinexposium. This new standalone event will be dedicated exclusively to non-alcoholic beverages, including de-alcoholized wines and spirits, alcohol-free beers and ready-to-drink (RTD) products, as well as innovative drinks like sparkling teas and fermented beverages. The move comes as demand for no-alcohol options continues to grow worldwide. Organizers say Be No is not intended for traditional soft drinks or fruit juices but will instead provide a curated space for professionals seeking sophisticated alternatives that mirror the experience of alcoholic beverages.

Rodolphe Lameyse, CEO of Vinexposium, explained that the new format is a response to ongoing changes in the beverage sector. He emphasized the company’s commitment to supporting industry professionals by offering clarity and direction in a complex market environment. Lameyse said that by organizing the event around three clear pillars—Wine Paris, Be Spirits, and Be No—Vinexposium aims to channel collective energy and help chart a sustainable future for the industry.

Since its launch, Wine Paris has seen steady growth in both exhibitor and visitor numbers. The 2025 edition attracted more than 52,600 trade visitors from around the world. Organizers expect over 6,000 exhibitors from more than 60 countries to participate in 2026. The event’s international reach is considered one of its main strengths, drawing producers and buyers from across the wine, spirits, beer, cider, and RTD sectors.

Be Spirits has been part of Wine Paris since 2020 but will become a standalone event in 2026. This change reflects increasing demand for specialized experiences within the spirits industry. Be Spirits brings together producers, distributors, importers, specialty retailers, and bartenders from many countries. Last year’s edition featured more than 300 exhibitors representing over 30 nations. The event is known for its immersive spaces such as the Speakeasy and Infinite Bar, which highlight mixology trends and innovation in cocktail culture.

Audrey Marqueyssat, director of both Be Spirits and Be No events, described Be No as a professional environment focused on no-alcohol products that replicate traditional drinking occasions. She noted that the category includes both de-alcoholized beverages and those developed without fermentation but excludes standard soft drinks.

Vinexposium’s new approach in Paris is part of a broader strategy that will extend to other major events in its portfolio. Starting in 2026, similar segmentation will be introduced at Vinexpo Americas, Vinexpo Asia, and Vinexpo India. Lameyse said this global rollout is intended to keep pace with major shifts in consumer preferences and support international business development with clear standards.

The changes at Wine Paris reflect broader transformations in how people consume beverages worldwide. By bringing together traditional wine producers alongside innovators in spirits and no-alcohol drinks under one roof, Vinexposium aims to create a comprehensive platform for networking, business development, and trendsetting in the beverage industry. The 2026 edition is expected to set new benchmarks for international trade shows in this sector.