The Global Organic Wine Market Will Reach a Valuation of $30 Billion by 2033

The global organic wine market is undergoing significant growth, with new data from Astute Analytica showing the market reached a value of $12.14 billion in 2024 and is projected to rise to $30.06 billion by 2033. This represents a compound annual growth rate of 10.6% between 2025 and 2033. The expansion is driven by increasing consumer interest in health and sustainability, as well as a notable shift in preferences among Millennials and Generation Z.

Production capacity has expanded to meet this demand, with organic vineyard land worldwide now totaling 562,000 hectares. Europe dominates the sector, accounting for more than 490,000 hectares and over 79% of global revenue. France leads with 157,358 hectares dedicated to organic vineyards, followed by Spain with 149,934 hectares and Italy with 127,638 hectares. These countries have invested heavily in infrastructure to support organic wine production.

A key trend emerging in 2025 is the rise of “organic plus” wines. Producers are moving beyond standard organic certifications to adopt more rigorous standards such as Regenerative Organic Certification. This approach emphasizes not only environmental sustainability but also social equity and animal welfare. The shift is largely influenced by younger consumers who expect brands to provide transparent proof of their environmental and social commitments.

The competitive landscape in 2024 shows a clear divide between premium luxury brands and those targeting mass-market consumers. High-end producers are using advanced certifications to appeal to buyers seeking exclusivity and sustainability. Stag’s Leap Wine Cellars achieved Regenerative Organic Certified status in November 2024, marking a milestone for the premium segment. Industry events like Millésime Bio 2025 are expected to draw around 1,500 exhibitors, reflecting the growing number of dedicated organic wineries worldwide—estimated at between 1,500 and 2,000.

Consumer behavior remains the main driver of growth in the organic wine market. Shoppers are increasingly focused on product origins and ingredients, seeking transparency and cleaner labels. In the United States, wine consumption is projected to reach 33.3 million hectoliters in 2024, with organic options gaining a larger share as Americans become more conscious of health and environmental impacts.

Distribution patterns have shifted as well. The off-trade sales channel—which includes supermarkets, specialty stores, and e-commerce—now accounts for over 66% of organic wine sales. More consumers are choosing to buy wine for home consumption rather than drinking out. At-home still wine consumption is expected to reach 17.6 billion liters in 2025. E-commerce has accelerated this trend; by 2029, online wine shoppers are projected to exceed 266 million globally. A survey from 2024 found that 46% of buyers had purchased products directly through social media platforms, highlighting the growing importance of digital channels for both marketing and sales.

Europe’s leadership in the organic wine market is supported by policies such as the European Union’s Common Agricultural Policy (CAP), which provides financial incentives for sustainable farming practices including organic viticulture. Italy has nearly 24,000 organic processors and over 82,000 organic producers involved in agriculture, while France has more than 5,800 certified organic wine estates.

Major players in the global organic wine market include Beckmen Vineyards, Bonterra Organic Vineyards, Concha y Toro, E.&J. Gallo Winery, Emiliana Organic Vineyards, Forlorn Hope Wines, Grgich Hills Estate, Inglenook, King Estate Winery, Long Meadow Ranch, Melville Winery, Sokol Blosser Winery, Tablas Creek Vineyard, The Wine Group, Treasury Wine Estates, Trivento Bodegas y Vinedos, Vina Maipo, Vina Maycas del Limari and Vina Palo Alto.

The market is segmented by packaging (cans and bottles), type (red or white), distribution channel (on-trade or off-trade), and region (North America, Europe, Asia Pacific, Middle East & Africa, South America). Red organic wine currently leads in revenue generation.

The ongoing transformation of the global organic wine market reflects broader changes in consumer values and industry practices. As health consciousness rises and sustainability becomes a priority for both producers and buyers—especially among younger generations—the sector is expected to continue its rapid expansion through the next decade.