Australian Wine Industry Joins $50 Million Initiative to Penetrate New International Markets

Australian Grape & Wine has joined the newly established Trade Diversification Network (TDN), a government-led initiative aimed at helping Australian exporters expand into new international markets. The TDN, announced by the Federal Government as part of the $50 million Accessing New Markets Initiative (ANMI), brings together 40 national industry bodies from across Australia. The goal is to support businesses in finding and developing opportunities beyond traditional trading partners.

The TDN will collaborate with government agencies to design and implement activities such as trade missions, training programs, and product showcases. These efforts are intended to help exporters identify and access emerging markets, particularly in regions like the Middle East and Southeast Asia. The network’s approach is to tailor support to the specific needs of each industry, making it easier for businesses to diversify their export strategies.

Trade Minister Don Farrell emphasized the importance of trade to Australia’s economy, noting that one in four jobs in the country is linked to international trade. He said that expanding into new markets is essential for economic growth and job security. “Australia is a trading nation and we want to see more Australian exporters doing more trade with new and emerging partners across the globe,” Farrell said. He described the TDN as an example of effective collaboration between government and industry, aimed at building resilience and growth for Australian businesses.

Lee McLean, chief executive of Australian Grape & Wine, highlighted the significance of this partnership for wine producers across Australia’s regions. He said that being part of the TDN will help ensure that government support for exporters is practical and focused on real market opportunities. McLean pointed out that the wine industry supports thousands of jobs in regional communities, and that access to new markets is vital for rebuilding export value after recent challenges. “We look forward to working with the Government and fellow peak bodies through the Network to help more wine businesses export to more markets,” McLean said.

According to government data, 32 percent of Australia’s economic output is tied to trade. Exporting businesses tend to be more productive, employ more people, and offer higher wages compared to those focused solely on domestic markets. The TDN includes a diverse range of members such as the Australian Meat Industry Council, Seafood Industry Australia, Australian Fashion Council, Australian Sports Technologies Network, and the Space Industry Association of Australia.

The creation of the Trade Diversification Network comes at a time when many Australian industries are seeking new opportunities abroad due to shifting global trade dynamics. By working together through this network, both government and industry leaders hope to strengthen Australia’s position in global markets and ensure long-term economic stability for exporters across sectors.