Way to Jerusalem Pilgrimage Route Wins 2025 European Wine Heritage Prize for Reviving Ancient Traditions

Way to Jerusalem, a 111-kilometer pilgrimage route connecting the Port of Jaffa with the Jaffa Gate in Jerusalem, has been awarded the Iter Vitis European Wine Heritage Prize for 2025. The award, given by the Cultural Routes of the Council of Europe, recognizes the project’s commitment to cultural excellence and community-centered tourism. The route stands out for its focus on connecting people, traditions, and landscapes through a form of travel that emphasizes human interaction and respect for local heritage.

The Way to Jerusalem retraces ancient paths once used by traders and pilgrims. Thanks to research by historians and archaeologists, these routes have been reconstructed to preserve their original spirit. Pilgrims today walk through diverse communities and historic landscapes, experiencing a journey that is both modern and deeply rooted in tradition. Along the way, travelers stay in local villages, where they meet residents and participate in intercultural and interfaith dialogue. This approach encourages slow, authentic travel that supports local economies and fosters understanding between cultures.

A significant part of the route passes through the Judean Hills, an area known for its ancient winemaking traditions. The region’s wineries are recognized as part of the official Judea wine appellation. For thousands of years, viticulture has shaped the identity of these hills. Today, visitors can experience this living heritage firsthand by visiting local vineyards and learning about the agricultural practices that continue to define the area.

The project was founded by Yael Tarasiuk Nevo and Golan Rice. Rice is an expert in ancient and modern pilgrimage routes with experience on paths such as Spain’s Camino de Santiago. He brings knowledge of history, culture, and interfaith dialogue to the initiative. Tarasiuk Nevo specializes in building inclusive communities. Together with a team of experts and archaeologists, they have created a safe and accessible route that remains faithful to its historical roots while meeting contemporary needs.

The Way to Jerusalem aims to offer a sustainable and responsible travel experience. By involving local communities in hospitality and cultural exchange, it invites people of all ages, backgrounds, and beliefs to take part in a journey that bridges past and future. The project’s recognition by the Council of Europe highlights its role in preserving wine heritage while promoting tourism that benefits both visitors and residents.

The award ceremony took place this year as part of ongoing efforts by European institutions to spotlight initiatives that combine cultural preservation with innovative tourism models. Organizers say that the Way to Jerusalem serves as an example for other regions seeking to balance heritage conservation with economic development.

As interest in meaningful travel grows worldwide, routes like Way to Jerusalem are gaining attention for their ability to connect travelers with history, landscape, and community life. The project’s success demonstrates how ancient traditions can be adapted for modern times without losing their essential character or value.