Colli Euganei Red Wines to Drop Grape Names in Labeling Overhaul

The Colli Euganei wine region in Italy has taken a significant step to simplify and strengthen its identity. On October 31, the Assembly of Members of the Consorzio di Tutela Vini Colli Euganei met in Vo’, a town at the heart of the Euganean Hills, and approved a major change to the naming rules for its red wines. From now on, all red wines made from Bordeaux grape varieties in this area will be labeled simply as “Colli Euganei DOC,” without any further varietal specification.

This decision follows a similar move made at the end of 2024 for Serprino, a local white wine, and is part of a broader strategy to focus on geographic origin rather than grape variety. The new rules are designed to highlight the territory’s unique character and make it easier for consumers to recognize wines from the Colli Euganei.

Gianluca Carraro, president of the Consorzio, explained that this change marks an important simplification of their production regulations. He said that while the Serprino was previously emphasized as a historic local variety, the focus for red wines will now shift to the territory itself. Carraro noted that this approach is common among leading Italian and international wine regions, where place takes precedence over grape type.

Under the new guidelines, producers can still mention the grape variety—such as Cabernet, Merlot, or Carmenère—on their labels if they wish. However, “Colli Euganei” must be given maximum visual prominence. The name of the grape must appear below the phrase “denominazione di origine controllata” or “DOC,” in letters half the size of those used for “Colli Euganei” and in the same font style. No colors or fonts may be used that would distract from the main designation. These changes are pending final approval by both the Veneto regional government and Italy’s National Wine Committee at MASAF.

This reform is part of a strategic plan set by the Consorzio in July 2024. The goal is to build a strong collective brand that can compete with other well-known Italian and international denominations. By making it easier for consumers to identify Colli Euganei wines, producers hope to increase their presence in both domestic and foreign markets.

Carraro also indicated that further consultations with local producers are planned for next year. These discussions will consider possible new initiatives for local white wines and review prospects for Fior d’Arancio DOCG, another important designation in response to changing international markets.

The Colli Euganei DOC region is located in Veneto and has long been known for its wine tradition. The decision to simplify red wine labeling reflects a desire to balance history with modern marketing needs. By putting territory at the center of its message, the Consorzio aims to make Colli Euganei wines more recognizable and competitive worldwide. This move is seen as part of a broader effort to ensure clarity, quality, and a strong sense of place in every bottle produced under this historic name.