Searches for Bordeaux Wines Surge Among American Consumers Despite Economic Uncertainty

Despite ongoing concerns about tariffs and trade tensions, Bordeaux wines have seen a sharp rise in popularity among American consumers over the past year. Data from Wine-Searcher shows that searches for Bordeaux wines in the United States have increased significantly, with Château Lafite Rothschild experiencing the most dramatic surge. Between March 2024 and February 2025, Lafite’s search numbers more than doubled compared to the previous year, jumping from just under 400,000 to nearly 900,000 searches.

This growth comes at a time when global economic uncertainty has led many investors and collectors to seek stability in established luxury goods. In the wine world, Bordeaux appears to be the preferred choice. The top five most searched-for wines in the US during this period were Lafite, Petrus, Château Mouton Rothschild, Château Margaux, and Dom Pérignon. Last year’s list included Opus One and Château Pontet-Canet, but this year’s data shows a stronger dominance by Bordeaux labels.

The increase in search volume is notable across the board. While Lafite widened its lead over Mouton Rothschild from about 60,000 searches last year to nearly 376,000 this year, other top wines also saw gains. Dom Pérignon dropped from second to fifth place but still added 40,000 searches. Petrus climbed from fifteenth to second place by more than doubling its search numbers. Mouton Rothschild increased its own search volume by almost 50%.

Bordeaux’s influence is clear in the broader rankings as well. Four of the top five most searched-for wines in the US are from Bordeaux, and 15 of the top 20 come from the region. Bordeaux classed growths now account for half of the top 100 searches—up from 46 last year—demonstrating a growing interest among American wine enthusiasts.

Other regions are present but less dominant. US wines make up 16 of the top 100 searches (plus two Bourbons), slightly down from last year. Champagne, Italian wines, and Rhône Valley selections also appear in the rankings. Burgundy, despite its reputation among critics and writers, accounts for only five of the top 100 most searched-for wines in the US—all from Domaine de la Romanée-Conti.

Outside the United States, Bordeaux remains strong but faces more competition from other regions and spirits. The most searched-for wine internationally is Mouton Rothschild, followed closely by Lafite. Both exceeded one million searches this year, with Lafite closing a gap of nearly 150,000 searches compared to last year’s figures. The international top five also includes Château Margaux, Petrus, and Dom Pérignon.

The composition of international searches reflects broader tastes. Thirteen Bordeaux wines appear in the global top 20 and 46 in the top 100—slightly fewer than in the US rankings. Indian whiskies have entered the international top 100 due to increased interest from India. Burgundy fares marginally better outside the US with seven entries in the top 100 and a wider range of producers represented.

Rising prices for Burgundy may be contributing to its relatively low search numbers despite its critical acclaim. Meanwhile, Bordeaux’s established reputation and perceived value continue to attract attention during uncertain times.

As search data continues to be analyzed throughout Wine-Searcher’s Most Wanted series, early results indicate that American consumers are turning to Bordeaux as a safe haven for both investment and enjoyment when faced with economic challenges.