Alcohol consumption in Ireland falls to lowest level in decades as drinking habits shift

Alcohol consumption in Ireland has dropped by 4.5% over the past year, according to new data released by the Drinks Industry Group of Ireland (DIGI). The statistics show that the average adult in Ireland consumed 9.49 liters of alcohol in the last year, down from previous levels. This decline continues a long-term trend, with overall alcohol consumption in Ireland falling by 34.3% since 2001.

The figures reflect a shift in drinking habits across the country. Beer remains the most popular alcoholic beverage, increasing its market share to 43.3% despite the overall decrease in consumption. Wine has also grown in popularity, now holding a 28.2% market share, more than double its share from 2001 when it accounted for just 13.2%. The rise in wine consumption comes as more premium non-alcoholic sparkling drinks, such as Wild Idol, are being introduced at major hotels and hospitality venues throughout Ireland. This development points to a growing trend of “mindful indulgence,” where consumers are seeking alternatives to traditional alcoholic beverages.

Spirits have seen a slight decline, dropping by 0.4% to a 22.3% market share. This decrease is reflected in the struggles faced by some historic Irish distilleries, several of which have been put up for sale as the sector works to recover. Cider consumption has also dipped slightly, down 0.1% to 6.1%.

The new data aligns with recent findings from an OECD report, which noted that alcohol consumption in Ireland is now at average European levels and trails behind countries like France, Spain, and Austria. Donall O’Keefe, spokesman for DIGI and chief executive of the Licensed Vintners Association, commented on the figures by saying they confirm that Irish people are drinking more responsibly than in previous decades. He emphasized that negative stereotypes about Irish drinking habits are outdated and highlighted the increasing popularity of non-alcoholic beverages.

O’Keefe also addressed challenges facing the industry, noting that adaptations are necessary for recovery. He argued that since Ireland’s alcohol consumption is now at average European levels, excise duties should be adjusted accordingly. He pointed out that minimum unit pricing laws have already prevented supermarkets and shops from selling strong alcohol at low prices.

The hospitality sector is facing significant difficulties as well. Since 2005, a total of 2,054 pubs have closed across Ireland—a reduction of 24% in licensed premises. On average, about 114 pubs have closed each year over the past 18 years, with this number rising to 144 per year between 2019 and 2023. O’Keefe described how repeated increases in business costs—including staff wages, energy prices, and insurance—are putting pressure on pubs and other hospitality businesses.

He called on the government to take action by reducing excise duties to help these businesses survive and continue serving as important community hubs. The data released by DIGI provides a clear picture of changing drinking patterns in Ireland and highlights both opportunities and challenges for the country’s drinks and hospitality industries as they adapt to new consumer preferences and economic realities.