Morellino di Scansano and Chianti consortia collaborate at Wine Paris

The Consorzio Morellino di Scansano will participate in Wine Paris & Vinexpo Paris 2025, taking place from February 12 to 14. The event, considered one of the most significant international gatherings for the promotion of the wine and spirits industry, will bring together more than 4,600 exhibitors from 50 countries and is expected to welcome over 50,000 visitors from 140 nations.

The consortium will be present alongside the Chianti Consortium in Hall 6, Stand C204, reinforcing a collaboration previously showcased at Anteprime di Toscana. On February 19, both consortia will once again share space at the Fortezza da Basso in Florence during the Chianti Lovers & Rosso Morellino event.

At Wine Paris, the Consorzio Morellino di Scansano will present a selection of 25 labels from 16 wineries, available for tasting at its exhibition area. Additionally, the Bruni and Conte Guicciardini wineries will have dedicated spaces within the consortium's stand to showcase their wines.

The consortium's president emphasized the importance of this event for the denomination's international strategy, noting that 25% of its revenue comes from exports. The fair represents a key opportunity to strengthen Morellino di Scansano's presence in traditional markets while expanding into new destinations, fostering connections with industry professionals, buyers, and specialized media.

Participation in Wine Paris is part of a broader international promotion plan aimed at increasing the visibility of Morellino di Scansano and creating new business opportunities in the global market.