AI is Your New Best Friend for Picking the Perfect Bottle

When you think of buying wine, the image of wandering through aisles, pondering labels, and maybe even Googling a few reviews probably comes to mind. But what if the process could be more intuitive, personalized, and even a little bit fun? That's where Tastry, a leader in consumer insights and artificial intelligence technology, and the Republic National Distributing Company (RNDC), the leading wholesale beverage distributor in the U.S., come into play. They've teamed up to launch the "Sales Accelerator," a dynamic program aimed at shaking up how we shop for wine and boosting sales for producers and retailers alike.

"We are excited to be working closely with RNDC," said Tastry CEO Katerina Axelsson. "The partnership enables our organizations to be at the forefront of innovation and provides a clear competitive advantage for our mutual winery and retail clients."

This collaboration is a big deal for a few reasons. For one, it's a blend of high tech and high spirits. Tastry's use of artificial intelligence to decode consumer preferences is nothing short of magical. Imagine a system that can analyze hundreds of chemical compounds in wine and translate them into taste profiles that match individual palates. It's like having a sommelier in your pocket who knows exactly what you'll love.

In April, eRNDC took a significant step by piloting Tastry AI on its platform. This integration allows buyers, both on-premise (think restaurants and bars) and off-premise (like your local liquor store), to tap into consumer insights during their product discovery journey. It's a move that promises to not only streamline the purchasing process but also ensure that the wines chosen are more likely to delight the end consumer.

David Lane, RNDC's Chief Supplier Excellence and Growth Officer, is equally enthusiastic. "It's an exciting time to be working with the Tastry team," he said. "Tastry's offering represents the future of the industry by harnessing advanced AI technology to create greater efficiency and value for suppliers and retailers, and by improving the ability to connect consumers with wines that match their palate. This vision is aligned with RNDC's goal of being the distributor of choice and connecting with consumers."

So, what does this mean for you, the everyday wine lover? The Sales Accelerator program, launched on May 22, 2024, is designed to make your wine shopping experience smoother and more tailored to your tastes. No more guesswork or disappointment—just wines that are likely to hit all the right notes for you.

For wine producers and retailers, it's a game-changer. The program is set to increase visibility and sales, leveraging AI-driven insights to ensure that the right products are in front of the right people at the right time. It's a win-win situation that promises to drive the industry forward.

If you're curious to see this in action, or perhaps even get a sneak peek into your next favorite bottle of wine, head over to Tastry.com/RNDC for more information. The future of wine shopping is here, and it's looking pretty tasty. Cheers!