Kazakhstan will require digital codes on beer sold in glass bottles from Sept. 1, 2026.
The rule extends a national traceability system already used for kegs, with cans due to join in 2027.
Tuesday, August 18, 2026
Kazakhstan will require digital codes on all beer and beer-based drinks sold in glass bottles starting Sept. 1, expanding a national product marking and traceability system that authorities say is meant to tighten oversight of production, imports, distribution, and retail sales.
The new rule applies to all beer and beer beverages produced in Kazakhstan or imported into the country from that date onward if they are packaged in glass bottles. Each unit will have to carry a Data Matrix code, according to the State Revenue Committee of Kazakhstan’s Ministry of Finance, which announced the measure on Aug. 14.
The requirement is part of a phased rollout that is already underway across the beer market. Kazakhstan began applying the marking system to kegs on Feb. 1. The next step will cover beer in cans from Jan. 1, 2027. Together, the three stages extend the same digital identification system across the main packaging formats used in the market.
The government said more than 16,392 commercial participants are already registered in the national marking and traceability system. The figure covers different operators across the supply chain, including producers, importers, wholesalers, and retailers. The committee did not present that number as the count of breweries, and it said the registrations include multiple kinds of market participants.
Under the new rules, businesses involved in the beer trade will need to adapt several parts of their operations. Producers and importers will have to ensure the required codes are placed on bottles that enter the market after the deadline. Wholesalers and retailers will also need to comply with recordkeeping and electronic document transmission requirements tied to the tracking system. The measure affects the way products are labeled, recorded, moved through distribution channels, and verified at the point of sale.
A Data Matrix code is a two-dimensional digital code used to identify individual products and follow them through the supply chain. In practice, the code allows authorities and businesses to track a product from production or import through distribution and retail. Governments that use such systems generally present them as tools to reduce illicit trade, improve tax collection, and make it easier to verify whether goods on the market meet regulatory requirements.
Kazakhstan’s announcement framed the beer labeling expansion as part of broader market control. The editorial significance of the measure is that it forces all main categories of operators in the sector to adjust their systems while giving authorities more visibility into the formal and informal beer trade. By linking packaging to digital records, the system is intended to strengthen oversight of goods that move outside regular reporting channels.
The ministry also set a transition rule for existing inventory. Unmarked beer produced before the relevant compliance date for each packaging category may continue to be sold for one calendar year. That means businesses will be allowed to clear stock manufactured before the start of the obligation, rather than removing all non-marked goods from sale immediately once the new phase begins.
The Aug. 14 notice did not provide estimates for the cost of implementation. It also did not quantify the volume of beer that will be affected by the glass bottle requirement, nor did it disclose the share of the market made up of imported products. Those gaps leave open key questions for producers and traders about how much the transition will cost and how widely it will affect different segments of the market.
What is clear from the timetable is that the obligation is moving beyond a narrow pilot stage. With kegs already covered, glass bottles next, and cans scheduled for early 2027, the beer sector is being brought steadily into Kazakhstan’s national marking infrastructure. For companies that produce, import, distribute, or sell beer, the change means compliance will increasingly depend not only on physical packaging rules but also on the ability to generate, register, and transmit digital product information through the national system.
The primary source for the measure is the State Revenue Committee under Kazakhstan’s Ministry of Finance. Its notice sets out the dates, the packaging formats covered, and the requirement that beer and beer beverages in glass bottles carry a Data Matrix code if they are produced or imported from Sept. 1, 2026.