Moët & Chandon remains the world’s most valuable Champagne and wine brand

Moët & Chandon held its position as the most valuable Champagne and wine brand in the world in Brand Finance’s latest annual ranking, while Barefoot took the lead on brand strength, underlining a split between the sector’s biggest name by value and the brand with the strongest overall consumer and market standing.

The consulting firm said in its Champagne & Wine 10 2026 report that Moët & Chandon’s brand value rose 12% to $2.3 billion, keeping it at No. 1 in the global ranking. Veuve Clicquot posted the sharpest increase among the brands measured, with its value up 39% to $1.4 billion, moving it into second place.

The report points to a strong year for Champagne labels compared with still wine brands. Brand Finance said the three fastest-growing names in the ranking were all from Champagne: Veuve Clicquot, Dom Pérignon and Moët & Chandon. That result suggests that, in this year’s assessment, the leading gains in the category came from the sparkling wine segment rather than from still wine producers.

Barefoot, a still wine brand, ranked as the world’s strongest Champagne and wine brand. Brand Finance gave it a Brand Strength Index score of 85.1 out of 100 and an AAA rating. The distinction is important because the report separates brand value from brand strength. Brand value reflects the estimated financial worth of a brand, while brand strength measures performance indicators such as consumer perception, familiarity and other market factors used in the consultancy’s model.

That means the top position for Moët & Chandon and the strength lead for Barefoot describe two different kinds of performance. Moët & Chandon remains the brand with the largest estimated monetary value in the ranking, while Barefoot scored highest on the indicators Brand Finance uses to measure how strongly a brand is performing in the market.

Veuve Clicquot’s rise was one of the report’s clearest changes. Its 39% increase was the fastest in the group covered by the ranking, and the gain was large enough to lift it to the No. 2 spot. The report did not only show growth at the top. By placing Dom Pérignon among the three fastest-growing brands, Brand Finance also signaled broad momentum among leading Champagne houses, not just a single standout performer.

The latest results reinforce the weight that prestige Champagne continues to carry in the global drinks business. In value terms, Moët & Chandon remains well ahead of most competitors in the Champagne and wine field. At $2.3 billion, it continues to occupy a scale that few brands in the category can match. Veuve Clicquot, at $1.4 billion after its strong annual gain, narrowed some of that gap while strengthening the position of Champagne labels at the top of the table.

Brand Finance framed the report as evidence that Champagne brands are outperforming still wines in this year’s ranking. That reading is supported by the growth figures highlighted in the report, with all three of the fastest-rising brands coming from the Champagne segment. At the same time, Barefoot’s position as the strongest brand shows that still wine labels remain highly competitive when the measure shifts from brand value to brand strength.

The ranking offers a snapshot of how major wine and Champagne names are positioned in the market at a time when producers continue to compete not only on sales, but also on image, pricing power and consumer loyalty. For companies in the sector, those measures matter because brand value can shape investor and corporate views of long-term performance, while brand strength can signal resilience with buyers and retailers.

Brand Finance publishes rankings across multiple industries and uses its own methodology to estimate brand value and strength. In the Champagne and wine segment, the consultancy’s findings are followed closely because they provide one of the few global comparisons that place luxury Champagne houses and mass-market wine labels in the same framework.

This year’s figures show that the highest-value names continue to come from Champagne, with Moët & Chandon retaining the lead and Veuve Clicquot posting the most rapid increase. They also show that the strongest brand overall, based on Brand Finance’s scoring system, is Barefoot, which earned an 85.1 score and the highest AAA rating in the category.

For producers and distributors, the ranking may sharpen attention on how different kinds of brand performance are developing across the market. A brand can lead in total value because of its scale and prestige, while another can lead in strength because of its reach, consistency and consumer standing. The 2026 results illustrate both patterns at once, with Champagne dominating the growth story and Barefoot holding the top strength score.