2026-06-17
A new tourism and real estate project in Mendoza is aiming to link wine travel, wellness and investment under one concept, with developers calling it the first “longevity wine destination” in Latin America.
The project, called Tayén, is planned at Estancia Atamisque in the Uco Valley, at the foot of the Andes, and is expected to open in 2028. According to its developers, the first phase will cover 4,000 square meters within the estate’s more than 1,000 hectares.
The proposal comes as Mendoza continues to expand its appeal beyond vineyards and tasting rooms, using wine culture as part of a broader hospitality offer tied to nature, gastronomy and outdoor life. Tayén is designed around that strategy, combining lodging, preventive wellness services, fitness and recovery programs, food and wine experiences, and corporate events in one destination.
Developers said the first stage will include a hotel with 18 luxury lodges integrated into the landscape, a luxury wellness, fitness and recovery center, dining concepts linked to local wine and territory, indoor and outdoor experiences, meeting spaces for companies and brands, and programming focused on personal transformation.
The project is being developed by RGR Group Developers. Ramiro Alonso, founder and chief revenue officer of the company, said the idea responds to growing demand from travelers and investors who are looking for experiences centered on quality of life rather than only traditional hospitality or property ownership.
He said the concept is based on the view that wellness should not be treated as an isolated moment but as an ongoing practice. In that framework, wine country becomes more than scenery and turns into an active part of the guest experience.
The developers say Tayén also introduces a different business model for the region. Instead of following a conventional real estate structure based mainly on selling built space, the project is planned around equity participation in an integrated operating ecosystem. Under that model, investors would take part in the growth and operation of several connected business lines rather than relying on a single asset.
According to the company, those business units include hospitality and lodging; the luxury wellness, fitness and recovery center; local experiences tied to the surrounding territory; gastronomy and wine culture; and corporate events and brand gatherings. The aim is to create diversified revenue streams from activities that support one another within the same destination.
Alonso said the company sees experiential real estate moving toward integrated systems that generate services, community and economic activity on a continuing basis. He described Tayén as an attempt to build a new category where land, hospitality, wellness and investment operate under one vision.
The launch also reflects a wider shift in global travel and lifestyle markets as longer life expectancy and stronger interest in preventive health reshape consumer demand. In that context, destinations are increasingly trying to connect lodging with medical wellness, movement, recovery and food culture.
For Mendoza, the project adds another layer to a tourism identity long associated with vineyards and mountain landscapes. By placing wine culture alongside wellness programming and high-end lodging, Tayén is seeking to position the province in a segment that blends luxury travel with health-focused living.
The name Tayén comes from a Mapuche verb associated with flowing, transforming and emerging, according to the developers. They say that idea shapes the project’s identity as a place where time is meant to be lived rather than consumed.
No financial details were disclosed.