Brazil imported more wine at lower prices in the first quarter
Falling packaged wine prices drove import spending down 4.8% even as volumes rose 3% to 33.3 million liters
2026-06-12
Brazil imported more wine by volume but spent less on it in the first quarter of 2026, according to Brazilian customs data analyzed by the Spanish Wine Interprofessional Organization, known as OIVE. From January through March, the country’s total wine imports fell 4.8% in value to €101.2 million, while volume rose 3% to 33.3 million liters. The shift pushed the average import price down 7.5% to €3.04 a liter.
The decline was concentrated in packaged wines, the category that includes sparkling wine, bottled still wine and bag-in-box formats and accounts for nearly all of Brazil’s imported wine trade. In that segment, imports also fell 4.8% in value while rising 3% in volume, reaching the same totals of €101.2 million and 33.3 million liters. The average price for packaged wine imported into Brazil dropped 7.5% to €3.04 a liter.
Bulk wine remained a very small part of Brazil’s imports, but it posted sharp gains from a low base. In the first three months of the year, bulk wine imports rose 610.7% in value and 223.9% in volume, totaling just over €7,000 and more than 3,300 liters. The average price increased 119.5% to €2.35 a liter.
Spain ranked as Brazil’s sixth-largest wine supplier in both value and volume during the quarter, and it recorded a weak start to the year. Spanish wine shipments to Brazil fell 30.5% in value to €4.1 million and declined 27.6% in volume to 1.4 million liters.
Chile remained Brazil’s leading foreign wine supplier by a wide margin. In value terms, Chile sold €37 million worth of wine to Brazil from January through March, down 3.5% from the same period a year earlier. Portugal followed with €17.7 million, an increase of 8.08%. Chile also led by volume with 15.2 million liters, up 3.7%, while Portugal ranked second with 6.3 million liters, up 5%.
Argentina held third place in both value and volume among Brazil’s suppliers. Its shipments reached 5.6 million liters after a 15.7% increase. The leading suppliers to Brazil by value in the first quarter were Chile, Portugal, Argentina, France, Italy, Spain, Uruguay, the United States and Germany.
The figures show that Brazilian buyers continued to bring in more imported wine at the start of 2026, but at lower average prices. That pattern suggests pressure on pricing across packaged wines, even as demand for imported labels remained firm enough to lift volumes above year-earlier levels.
