Argentine Online Wine Prices Fell 5.6% in 30 Days

Prices posted online by Argentine wine retailers fell 5.6% over the 30 days ending November 1, according to the Vinndex price index, a private tracker that follows wine listings at 114 digital wine shops across the country.

The decline was not uniform across the market. Bottles priced above 25,000 Argentine pesos posted the sharpest drop, falling 8.1% over the period. Wines priced at up to 10,000 pesos moved in the opposite direction and rose 1.3%. That left a 9.4-percentage-point gap between the two segments, showing that the pullback was concentrated in higher-priced labels rather than the lower end of the market.

Vinndex said the fall in the general index was largely concentrated in a single week. Its overall measure stood at 103.7 points on October 18 and then dropped to 96.7 on October 25, a weekly decline of 6.72%. By November 1, the index had recovered only slightly, rising 0.28% to 97.0.

The November 1 comparison included 2,617 wines that could be matched across both observations. Of those, 723 showed higher posted prices, 556 were lower and 1,338 were unchanged. Even with that small weekly rebound, the index remained well below the level seen in early October.

The measure tracks nominal prices for 750-milliliter wine bottles listed online and available from at least three retailers on a given date. Rather than comparing changing sets of products, the index follows the same wine labels across different observations. That approach is meant to show how listed prices for identical products move over time, not how the average price of all wines on sale changes as stores add or remove inventory.

Vinndex’s methodology uses the median posted price for each wine across stores, then calculates an index from the price changes of wines that appear in both periods being compared. The tracker excludes spirits, vermouth and liqueurs, as well as some outlier prices and collectible editions. It also omits delivery charges and payment-method discounts.

That means the index reflects asking prices published on retailers’ websites, not the amount consumers necessarily paid at checkout. It also does not measure how many bottles were sold or whether shoppers shifted toward cheaper or more expensive wines. Vinndex says the series is not adjusted for inflation, so the changes are nominal only.

The data offer a snapshot of a market where the most expensive segment has weakened more clearly than the entry-level range. The split was also visible in the weekly readings. On October 25, wines priced above 25,000 pesos were down 8.9% from October 18, while bottles priced at up to 10,000 pesos were down just 0.6% over the same week. By November 1, the cheaper segment had edged higher again, while the upper bands remained well below their mid-October levels.

The broader series began on July 12, so it does not yet allow for a year-over-year comparison. Vinndex says the latest point in its live series can later be recalculated, because the most recent reading is based on the current snapshot rather than a completed week. Even so, the figures through November 1 show a clear pattern: the biggest pressure in Argentina’s online wine listings has been in bottles at the top end of the price range.