Top 10 Wine Consumers in the World

The global wine market entered 2025 under continued pressure, with worldwide consumption estimated at 208 million hectoliters, down 2.7% from 2024, according to the International Organisation of Vine and Wine in its annual report released this month. The decline extends a longer trend that has been building since 2018, when global wine consumption began a steady slide that has now reached 14% over that period.

The United States remained the largest wine-consuming country in the world in 2025, with preliminary consumption of 31.9 million hectoliters, or 15.3% of global demand. France ranked second at 22.0 million hectoliters, equal to 10.6% of world consumption, followed by Italy at 20.2 million hectoliters and 9.7%. Germany placed fourth with 17.8 million hectoliters, or 8.6%, while the United Kingdom was fifth at 12.3 million hectoliters and 5.9%.

Spain consumed 9.4 million hectoliters in 2025, giving it a 4.5% share of the global total. Russia followed with 8.0 million hectoliters, or 3.8%, and Argentina was next at 7.5 million hectoliters, or 3.6%. Portugal ranked ninth with 5.6 million hectoliters and 2.7%, and Australia rounded out the top 10 at 5.3 million hectoliters, or 2.5%.

The OIV data show that most of the leading markets posted declines from the previous year. U.S. consumption fell 4.3%, while France dropped 3.2% and Italy declined sharply by 9.4%. Germany was down 4.3%, the United Kingdom slipped 2.4%, Spain fell 5.2%, Russia declined 5.5% and Argentina was down 2.6%. Portugal was one of the few major markets to post growth, rising 5.6%, while Australia edged down 2.2%.

The report also shows how sharply consumption has changed in some large markets over the past several years. China, once among the world’s biggest wine consumers, fell to an estimated 4.8 million hectoliters in 2025, down from 12.4 million in 2020 and representing just 2.3% of global consumption. Brazil moved in the opposite direction, rising to 4.4 million hectoliters from 3.1 million in 2024, a gain of 41.9%. Romania also increased to 3.5 million hectoliters, while Japan and Austria posted modest gains.

The OIV said its figures are preliminary estimates based on data from national statistical offices, specialized press reports and other sources used to track production, consumption and trade across the wine sector.

For producers and exporters, the numbers point to a market that remains concentrated in a handful of mature countries even as overall demand weakens. The top five consuming nations alone accounted for more than half of all wine consumed worldwide in 2025, with the United States and Western Europe continuing to dominate global demand despite broad declines across much of the region.

The report comes as the industry faces pressure from shifting drinking habits, economic uncertainty and changing consumer preferences in many established markets, factors that have weighed on volumes even as some countries outside Europe have shown pockets of growth and resilience in recent years