Tedeschi Unveils Contemporary Rebranding at Wine Paris & Vinexpo Paris 2026

Tedeschi, a historic winery from the Valpolicella region in Italy, will participate in Wine Paris & Vinexpo Paris starting February 9, 2026. The event, held at Pavilion 2.1, Stand D158, has become a key meeting point for the global wine industry. Tedeschi plans to present a range of wines that reflect both its deep roots in Valpolicella and its recent evolution as a brand.

The winery’s presence in Paris comes at a time when it is undergoing a significant rebranding. The new brand identity aims to be more contemporary while staying true to Tedeschi’s long-standing enological traditions. The updated positioning is summarized by the phrase “Dedicated to Knowledge,” which highlights the winery’s focus on experience, research, and its connection to the land. This approach is designed to make the brand more recognizable and coherent in international markets.

Sabrina Tedeschi, who manages the winery with her siblings Antonietta and Riccardo, said that Wine Paris & Vinexpo Paris offers an important opportunity to share their renewed vision with an international audience. She emphasized that the rebranding is meant to clarify the family’s current identity: a group that has worked for generations to interpret and represent Valpolicella with rigor and sensitivity.

At the Paris event, Tedeschi will offer tastings of several Amarone della Valpolicella wines, which are central to its production. These include Marne 180, Ansari, and Monte Olmi. Capitel Monte Olmi is considered the flagship wine of the estate and comes from a single vineyard in Pedemonte. It is known for its structure and complexity. Ansari represents the eastern hills of Valpolicella and combines balance with aromatic precision. Marne 180 reflects the characteristics of hillside vineyards through its freshness and acidity, making it suitable for food pairings.

In addition to Amarone wines, Tedeschi will showcase two labels that have played a key role in its rebranding: GA.RY and Nicalò. GA.RY is a white wine made from Riesling, Garganega, and Chardonnay grapes. It represents Tedeschi’s efforts to explore new winemaking directions while maintaining consistency with its core values. Nicalò is a Valpolicella Superiore that now features updated packaging aligned with the new brand image. The winery says this helps communicate the unique qualities of both the wine and its region.

During their time in Paris, Tedeschi will also take part in Vins du Monde on February 9 at Le Perchoir Porte de Versailles. This event is organized by their French importer and brings together producers from around the world.

Tedeschi’s participation in these events highlights both its commitment to tradition and its willingness to adapt to changing markets. By presenting both classic and innovative wines, the winery aims to strengthen its reputation among international buyers and wine professionals attending Wine Paris & Vinexpo Paris.