Oomiji unveils AI tool to help wine and spirits brands decode customer feedback and boost targeted marketing

Oomiji, a New York-based technology company specializing in customer insight and engagement, has introduced a new feature aimed at transforming how wine and spirits brands use consumer feedback. The company’s latest tool, called One-Click Survey Analysis and AI Marketing Recommendations, is designed to help wineries, distilleries, and brand managers quickly interpret customer surveys and turn those insights into targeted marketing strategies.

The new feature allows producers to analyze any type of customer survey—regardless of its length or format—with a single click. Oomiji’s proprietary artificial intelligence engine processes both closed and open-ended responses, extracting key sentiments, identifying trends, and generating marketing recommendations tailored to specific audience segments. This means that whether the feedback comes from tasting room visitors, online buyers, or wine club members, producers can gain a clear understanding of what motivates their customers.

According to Jon Stamell, CEO of Oomiji, the platform addresses a common challenge in the industry: the reliance on assumptions about customer preferences. “We’ve removed that guesswork around what customers want,” Stamell said. “Now, producers can understand why customers buy, what they value, and how to speak directly to their interests. It’s the key to invigorating wine sales.”

Unlike traditional survey tools that only summarize results, Oomiji’s system appends each respondent’s full-text feedback to their individual profile. The AI engine also identifies motivations, preferences, emotions, and personal stories within the responses. This approach enables producers to segment their audiences more effectively and personalize communications with greater relevance.

For example, a winery launching a new vintage can use Oomiji to identify which customers are most likely to be interested based on their past feedback and preferences. Similarly, distilleries can tailor offers and messaging for spirits enthusiasts by understanding the specific factors that drive their purchasing decisions. The platform also helps eliminate internal bias from product development and marketing decisions by grounding strategies in real consumer data.

Oomiji’s technology is designed to support direct-to-consumer (DtC) sales channels as well as relationships with distributors and club members. Marketers can use the insights generated by the platform to personalize email campaigns, create targeted offers, and build deeper relationships with customers over time.

Stamell emphasized that this level of personalization is increasingly important in an industry where authenticity and storytelling play a central role in brand loyalty. “For brands that value authenticity, storytelling, and customer experience, Oomiji delivers the missing link: understanding the why behind every consumer choice,” he said.

The launch of One-Click Survey Analysis comes at a time when many wine and spirits brands are seeking new ways to engage consumers amid changing market dynamics. By providing instant analysis of complex survey data and actionable marketing recommendations, Oomiji aims to help producers adapt quickly and build lasting connections with their audiences.

Oomiji’s new feature is now available for wine and spirits brands looking to enhance their customer engagement strategies. More information about the platform and its capabilities can be found on the company’s website at www.oomiji.ai.