Spicy Sauvy B trend brings frozen jalapeños and sauvignon blanc to social media prominence

A new trend is making waves on social media, and this time it shows no sign of fading quickly. The “Spicy Sauvy B” phenomenon began when a user posted a video adding frozen jalapeño slices to a glass of sauvignon blanc. The idea seemed odd at first, but the reaction online was immediate and enthusiastic. Many users tried the combination themselves, sharing their experiences and photos across platforms like Instagram and TikTok. Comments range from surprise to delight, with some saying the spicy addition gives the wine extra energy without masking its aroma.

The drink’s appeal lies in its simplicity and visual impact. It is easy to make at home and looks striking in photos, which has helped it spread rapidly online. As more people experiment with the mix, sommeliers and wine professionals have started to weigh in. Warner Boin, a sommelier who has gained attention for her wine videos, described the Spicy Sauvy B as “the spicy margarita of wine.” In her tasting video, she explains that sauvignon blanc contains pyrazines—aromatic compounds that give notes of green pepper similar to those found in jalapeños. According to Boin, the frozen peppers not only chill the wine but also highlight its vegetal qualities while allowing tropical fruit notes like mango and passion fruit to shine through. She likens the flavor profile to a mango pico de gallo salsa.

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The trend has even caught the attention of respected French sommeliers. Philippe Faure-Brac, named Best Sommelier in the World and a Meilleur Ouvrier de France, told Le Figaro he sees nothing wrong with the practice. Clément Sommier, another well-known sommelier, said he might even try it himself. However, experts caution that not every sauvignon blanc is suitable for this cocktail. They recommend choosing a simple, fruity wine from a sunny region such as Southwest France, California or New Zealand. High-end bottles or those with strong terroir character should be reserved for traditional tasting.

The Spicy Sauvy B trend reflects a broader movement among younger wine drinkers who are open to experimentation and less bound by tradition. The combination of accessibility, novelty and social media appeal has helped this cocktail gain traction beyond its original audience. As summer continues, more bars and restaurants are expected to add their own versions of Spicy Sauvy B to their menus, further fueling interest in this unconventional pairing. For now, it seems that frozen jalapeños and sauvignon blanc have found an unlikely but popular partnership in glasses around the world.