1800 Tequila unveils luxury añejo inspired by Jalisco heritage and ancient pyramids

1800 Tequila has introduced a new luxury añejo tequila called 1800 Guachimonton, now available in the United States and select international markets. The launch took place in early June 2025, with the brand aiming to highlight both the artisanal traditions of the Tequila Valley and the cultural heritage of Jalisco, Mexico. The new release is named after Los Guachimontones, a UNESCO World Heritage archaeological site known for its circular pyramids and red clay structures.

The 1800 Guachimonton stands out for its packaging as well as its production process. The tequila is bottled in a trapezoidal red ceramic bottle with a round wooden stopper, designed to evoke the ancient pyramids and red clay of Los Guachimontones. This design choice reflects the brand’s intention to connect the product with the region’s history and landscape.

The tequila itself is made from 100% Blue Weber agave, harvested at peak maturity in the Tequila Valley. After distillation, it is aged in American oak barrels and finished in orange liqueur casks. This finishing process pays tribute to the orange groves that once grew in this part of Jalisco. According to the company, this method imparts notes of honey and fresh, bitter citrus to the spirit, resulting in a smooth and velvety texture.

1800 Guachimonton is intended for sipping neat or over ice, with an optional twist of orange as garnish. The brand positions this release as an offering for tequila enthusiasts seeking authenticity and sophistication, as well as a story behind each glass.

Distribution began this month at specialized retailers and high-end venues across major U.S. cities. The suggested retail price places it firmly in the super-premium category, reflecting both its artisanal production and limited availability.

1800 Tequila has long been recognized for its commitment to quality and tradition. The brand takes its name from the year 1800, when it claims its original formula was first created. Over the years, 1800 Tequila has received numerous awards from organizations such as the Mexican Academy of Tequila and has maintained a strong presence in both domestic and international markets. Its signature trapezoidal bottle design draws inspiration from pre-Columbian architecture found throughout Mexico.

The launch of 1800 Guachimonton comes at a time when consumer interest in premium tequilas continues to grow in the United States. Industry data from Nielsen shows that 1800 remains one of the top-selling super-premium tequila brands nationwide. The company attributes its success to a combination of traditional production methods, high-quality agave sourcing, and collaborations with artists and musicians that reinforce its cultural ties.

With this new release, 1800 Tequila aims to further cement its reputation among collectors and aficionados who value both craftsmanship and heritage. The company expects that 1800 Guachimonton will appeal not only to established fans but also to new consumers interested in exploring tequilas with unique regional stories and flavor profiles.

As demand for artisanal spirits rises, industry observers are watching closely to see how products like 1800 Guachimonton perform in a competitive market where authenticity and origin play an increasingly important role in purchasing decisions. For now, early feedback from retailers suggests strong interest among buyers looking for distinctive bottles with a clear connection to Mexican culture and history.