Vallepicciola Partners with Edoardo Freddi International to Expand Global Wine Market Presence
The collaboration aims to boost Vallepicciola's international reach, focusing on Europe and Asia, promoting Tuscan wine authenticity and quality.
Monday, March 17, 2025

Vallepicciola, a well-known winery in Chianti Classico, has partnered with Edoardo Freddi International to expand its reach in foreign markets. This collaboration will see Edoardo Freddi International acting as Vallepicciola's export office, distributing its premium wines internationally. The focus will be on key markets in Europe and Asia, aiming to boost the brand's global presence. This partnership is driven by a mutual goal to promote the authenticity and quality of Tuscan wines beyond Italy, meeting the rising demand for premium and artisanal products.
Edoardo Freddi International is known for identifying business opportunities and helping wineries develop commercial models and find suitable partners abroad. Their mission is to connect wine producers with top international importers and distributors, creating a global network to expand the wine business. Alberto Colombo and Alessandro Cellai of Vallepicciola expressed their excitement about this partnership, seeing it as a crucial step for growth and reaching new wine enthusiasts in strategic markets.
Edoardo Freddi, CEO of Edoardo Freddi International, is equally enthusiastic. He believes Vallepicciola's wines, which reflect the territory and tradition, will captivate wine lovers worldwide. This partnership aims to promote Italian winemaking excellence and bring the prestige of Chianti Classico to new audiences globally.
Vallepicciola currently covers 265 hectares, with 107 hectares dedicated to vineyards. The winery produces 500,000 bottles annually across 17 labels, including Chianti Classico DOCG and IGT Toscana wines. Edoardo Freddi International represents 62 of Italy's top wineries, serving as an ambassador for Italian winemaking. In 2024, the company managed revenue exceeding €112 million, an 8.2% increase from 2023, with over 30 million bottles sold, mainly in the USA, Germany, Switzerland, Denmark, Singapore, Japan, and Vietnam.