Ruinart and Artist Lélia Demoisy Collaborate for ARCOmadrid 2025

For nearly three centuries, Ruinart has maintained a close relationship with nature, which is central to its champagne. By observing and understanding living beings and fostering harmony between people and their environment, the oldest champagne house contributes to the future of a terroir that has shaped its history. Ruinart believes art has the power to transform and connect us, continuing its series Conversations with Nature. In 2025, French artist Lélia Demoisy joins this conversation to share her artistic vision. Her installations, sculptures, and photographs often focus on the plant kingdom and its interdependencies. Created for Ruinart, her new artworks will be showcased at the contemporary art fair ARCOMadrid from March 5 to 9, 2025. This dialogue reflects the artist's work already displayed at 4 RUE DES CRAYÈRES, Ruinart's iconic address in the Champagne region, where art meets the expertise of the Maison's chardonnay masters.

Lélia Demoisy, born in 1991, lives and works in the Yvelines region near Paris. She graduated from the Arts Décoratifs de Paris in 2015. Her sculptures and installations explore our relationship with nature and living beings. Often associated with steel, the tree holds a central place in her work. For her sculptural projects, she has collaborated with landscape architects in Chaumont-sur-Loire (2015), Lausanne Jardins (2019), and Annecy Paysages (2021). In 2019, she undertook a residency at Tribu de Trueno in Patagonia, Argentina, where she began a research project based on ink drawings and screen printing. Since last year, her sculpture Between Us (Entre Nous, 2024) has been on display at 4 RUE DES CRAYÈRES. Together with Christophe Gautrand, the garden's landscape architect, Demoisy selected two century-old maples growing on-site and wrapped them with luminous white steel threads, highlighting the invisible connections between them and the idea that an ecosystem is richer and more diverse than the sum of its parts.

As the guest artist for Conversations with Nature in 2025, Demoisy has created a series of works reflecting the Maison's commitment to biodiversity. She aims to offer viewers new experiences with nature and a better understanding of our interdependence. Extending the sculpture Between Us, L’Étreinte (The Embrace) evokes the constant interactions between trees and their environment. Trees exchange information through their root networks, connected by mycorrhizae that spread like cables across the surface, sharing organic matter and minerals. They also communicate through the air, emitting volatile antimicrobial organic compounds that animals and humans inhale, offering numerous benefits. Seven different types of wood are connected by intertwined white stainless steel roots, symbolizing a forest and exemplifying this invisible communication in nature.

La Cape is an adornment or cloak with a vegetal appearance, created by assembling wood chips from a forest clearing. Sol illustrates the underground connections between vine roots and hedges planted by Ruinart to promote biodiversity. A plank made of intertwined vine roots with white steel rods evokes the sculpture Between Us. Hidden, a speaker emits sounds captured by sensors in the vineyard soil. Lastly, for Anastomose, a term referring to the symbiosis between two living elements, Demoisy created an infinity symbol from cross-sections of chestnut wood, illustrating this poetic idea of fusion and transformation.

Facing the challenges of a changing climate, Maison Ruinart is rethinking its practices and environmental impact. With milder winters, scorching summers, and earlier grape maturation, the Maison has innovated to preserve its three-century heritage. The new cuvée, Ruinart Blanc Singulier, testifies to this renewed experience shaped by changing climatic conditions. By combining sustainable viticulture and innovative winemaking, it offers a new interpretation of the Maison's emblematic Blanc de Blancs. Made with chardonnay, it reveals unique aromas while maintaining Ruinart's characteristic aromatic freshness.

In the historic Taissy vineyard in the Champagne region, the Maison has implemented soil regeneration and biodiversity initiatives, highlighting the planting of tens of thousands of trees and shrubs, as well as reforesting the nearby Montbré forest. This comprehensive project results from a committed vision towards a more sustainable future, continuing with the innovative Second Skin paper case launched in 2020 to reduce the carbon footprint of its packaging.

Beyond the vineyard, the Maison also cultivates a unique dialogue with art. Ruinart addresses contemporary challenges through the lens of creativity, from historical collaborations like commissioning a poster from Alphonse Mucha in 1896 to recent projects combining artistic creation and environmental issues. Artists like Tomás Saraceno, NILS-UDO, and Eva Jospin have explored and expressed the connections between people and nature. 4 RUE DES CRAYÈRES, Ruinart's iconic address in Reims, represents the culmination of this commitment to nature and art as a unique cultural destination. Since 2024, visitors have been discovering the Maison's savoir-faire at its recently transformed historic headquarters and admiring over 20 artistic installations scattered throughout the landscaped gardens. A harmonious symbiosis of tradition, innovation, and responsibility embodies the spirit of Ruinart.

Conversations with Nature will be exhibited at the contemporary art fair ARCOmadrid from March 5 to 9. Artist Lélia Demoisy will present her new works created for Ruinart, reflecting the Maison's commitment to biodiversity. Upon entering the space, visitors will encounter La Cape, a work made from wood chips from a forest clearing. At the center of the space, the work L’Étreinte (The Embrace), evoking the constant interactions between trees and their environment, presides over the space flanked on both sides by Les Anastomoses. Both works reflect an infinity symbol created from cross-sections of chestnut wood. Behind L’Étreinte will be the Ruinart bar, with walls decorated by murals designed by landscape architect Christophe Gautrand, responsible for redesigning the vegetal environment of Maison Ruinart at 4 Rue des Crayères.

Beyond the works exhibited at ARCO, two more of Demoisy's works can be discovered in Madrid during March. Retour à la terre (Return to the Earth) will be on display from March 3 to 31 in the lobby of the Four Seasons hotel, and Sol will be at the restaurant El Invernadero from March 5 to 9, coinciding with the ephemeral gastronomic experience created by Chef Rodrigo de la Calle in collaboration with Ruinart. ARCOmadrid will be open from March 5 to 9, with varying hours each day, and is located at IFEMA, Pavilion 7 and 9. Ruinart, the champagne of art, presents a new space at ARCOmadrid. A sensory journey through the Maison's universe offers a set of interactive experiences narrating the concept of Carte Blanche 2025. At the lounge entrance, visitors will discover the Carte Blanche 2025 manifesto and enjoy a video where Lélia Demoisy shares her personal production. Inside the Ruinart lounge, visitors will find the four works Demoisy has lent to Ruinart for the ARCO fair.