Brother's Bond Bourbon Expands Globally with Strategic Partnerships

Brother’s Bond Bourbon is expanding globally with new strategic partnerships across Europe, Asia, and the United Arab Emirates. Founded by actors Ian Somerhalder and Paul Wesley, the award-winning bourbon brand aims to bring its ultra-premium whiskey to a wider audience. The expansion involves collaborations with Brand Venture in Europe, Nimbility in Asia, and Craft & Culture in the UAE. This move is a significant step in Brother’s Bond’s mission to offer exceptional bourbon worldwide.

The brand began working with Brand Venture in 2024 to explore direct-to-consumer sales in Europe. After seeing success, they are now implementing a comprehensive distribution strategy. Brand Venture will manage logistics, warehousing, and financial operations in Europe, ensuring efficient stock management and order fulfillment in the UK and Europe. In Asia, Nimbility will help establish a strong market presence, while Craft & Culture will introduce the bourbon to consumers in the UAE.

Vincent Hanna, CEO of Brother’s Bond Bourbon, expressed excitement about the expansion, highlighting the importance of these partnerships in reaching new consumers globally. The brand is committed to sharing its passion and craftsmanship with whiskey lovers worldwide.

Brother’s Bond Bourbon is launching four expressions in international markets. These include Brother’s Bond Straight Bourbon Whiskey, a high-rye straight bourbon; Brother’s Bond American Blended Rye Whiskey, an innovative blend; Brother’s Bond Cask Strength Straight Bourbon, an unfiltered option for enthusiasts; and Brother’s Bond Bottled-In-Bond Straight Bourbon, showcasing heritage and quality.

The brand has established a strong infrastructure in each region to ensure efficient distribution and easy access for consumers. Through partnerships with Brand Venture, Nimbility, and Craft & Culture, Brother’s Bond Bourbon is set to make a significant impact in the international spirits market.