2023-07-03
As America gets ready to paint the town red, white, and blue, there's a surge in demand for one quintessential festive beverage—sparkling wine. Indeed, what can elevate the spirit of 4th of July celebrations better than the vibrant pop of a cork, the delicate fizz, and the dance of effervescent bubbles in a glass?
With the grand Independence Day celebrations on the horizon, there's no better time than now to explore the top-selling American sparkling wines. And who says you need to import bubbles when the homegrown ones offer such exquisite tastes and delightful experiences?
Indeed, given this is a celebration of all things American, it is only fitting that we raise a toast with sparkling wines that are made in the U.S. So let's toast to the vibrant American winemaking scene and its brilliant range of sparkling wines that have been topping the sales charts.
Table presents a comprehensive overview of the top 10 best-selling American sparkling wines based on both volume and dollar amount, with data spanning a year, up to June 10, 2023. This data, sourced from NielsenIQ, a renowned market research firm, provides an unbiased reflection of the sparkling wine brands that Americans truly love.
These are not just any brands, they have won over the hearts of Americans across the country. They are some of the most recognized, respected, and cherished names in the market, each offering a unique interpretation of the American viticulture.
But what makes these brands such a hit among wine lovers in the U.S? In an email interview, Kaleigh Theriault, Beverage Alcohol Thought Leadership Manager with NielsenIQ, sheds some light on the subject.
"It's not just the taste, but also the value proposition and the timing of promotion that play into the popularity of these brands," reported Theriault. According to her, these top brands fall into the 'value' and 'mid' priced categories, making them accessible and appealing to a broad range of consumers. They leverage the power of key Sparkling Wine holidays, such as the Fourth of July, to enhance their visibility and recognition among shoppers. This smart marketing strategy, combined with quality product offerings, ensures that these brands stay at the top of shoppers' minds and, indeed, their shopping lists.
The lure of these brands lies in their ability to marry quality and affordability—a rare feat in the world of sparkling wines. As we stand at the cusp of one of the most significant sparkling wine holidays, let's raise a glass to these American sparkling wine brands that have consistently won our hearts and palates, promising to make our festivities all the more jubilant.
So this 4th of July, celebrate with American flair and fervor, punctuating the fireworks in the sky with the pop of your favorite sparkling wine. After all, it's a toast to freedom, to the spirit of America, and to the exquisite craftsmanship of American winemakers.
Founded in 2007, Vinetur® is a registered trademark of VGSC S.L. with a long history in the wine industry.
VGSC, S.L. with VAT number B70255591 is a spanish company legally registered in the Commercial Register of the city of Santiago de Compostela, with registration number: Bulletin 181, Reference 356049 in Volume 13, Page 107, Section 6, Sheet 45028, Entry 2.
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