iDealwine’s October auction sales rose 19% to €3.82 million

The value of wine sold through iDealwine’s online auctions rose sharply in October, outpacing the growth in the number of lots sold and pointing to a more expensive mix of wines changing hands on the platform.

According to company data released on November 6, iDealwine recorded €3.82 million in auction sales in October, including the buyer’s commission. The French wine marketplace and auction platform said 14,780 lots were sold during the month.

Compared with September, the total value of sales increased 19%, while the number of lots sold rose 4.3%. Using those rates, September sales were roughly €3.21 million, which means October brought in about €610,000 more. The lot total was up by about 609 lots from the prior month, based on the company’s rounded percentages.

The difference between the rise in value and the smaller gain in volume suggests that the October catalog included more high-value wines, rather than showing a broad and even increase in prices across all sales. iDealwine also published an average price of €158 per 750-milliliter bottle equivalent for October, a metric meant to standardize results across different lot sizes and bottle formats.

That figure should be read with caution. A single auction lot can contain several bottles, and monthly auction results can shift significantly depending on the estates, vintages and bottle sizes offered. A month with more rare wines, older vintages or large-format bottles can lift the overall value without indicating that the entire market has become more expensive at the same pace.

The October report is based on iDealwine’s own transactions, making it a primary record of activity on its platform rather than a broad market index. The company operates digital wine auctions with buyers from multiple countries and is one of the best-known names in that segment of the market.

In a market barometer published in April, iDealwine said it recorded €42.4 million in auction sales in 2025, including buyer commissions. In that same publication, the company described itself as the world leader in online wine auctions. That characterization comes from iDealwine’s own materials and was not presented with an independently verified industry ranking.

The latest report did not include a year-over-year comparison for October or a comparable year-to-date figure. Without those numbers, it is difficult to determine whether the October increase reflects a broader expansion in demand or a month-specific concentration of more valuable consignments.

Still, the October data give a clear picture of how the month differed from September. The platform sold only modestly more lots, but the money generated from those sales rose much faster. In wine auctions, that kind of gap often reflects the composition of the offerings as much as buyer appetite. Premium labels, stronger provenance, mature vintages and larger bottles can all raise the average transaction value.

The company did not provide a detailed breakdown of October sales by region, producer or price band, so the report does not show which categories were most responsible for the increase. It also did not say how much of the month’s value came from single-bottle lots versus mixed or multi-bottle consignments, another factor that can affect the relationship between lot volume and total sales.