Italy’s wine exports fell to €8 billion in 2025, erasing about €307 million in revenue.

Italy’s wine exports fell in 2025, dropping to €8 billion from roughly €8.307 billion a year earlier, according to a CREA report presented Thursday. Based on the rounded totals in the report, that means the sector lost about €307 million in export revenue over the year.

CREA said export value declined 3.7% from 2024, while export volume fell 1.9%. Because value dropped more than volume, the figures point to lower average prices, a weaker product mix, currency effects, or a combination of those factors. Using the rounded totals published in the report, the implied average declared value per unit was down about 1.8%.

The 2025 setback stood out because it came even as Italy’s broader agri-food exports reached a record level. That contrast suggests wine did not keep pace with the rest of the country’s food and farm export sector, despite remaining one of Italy’s best-known products abroad.

Most of the export revenue still came from bottled wine, which accounted for €7.6 billion. Bulk wine added €389 million. The report did not provide absolute volume figures in the material presented, but the split shows how heavily Italy’s foreign sales continue to depend on packaged, higher-value products rather than bulk shipments.

Performance varied widely across categories. Sparkling wines with Protected Designation of Origin status, excluding Prosecco, generated €1.86 billion in exports. That segment fell 1.7% in value but rose 2.3% in volume, another sign that pricing or product mix weakened even where foreign demand held up in quantity terms.

Bottled red and rosé DOP wines recorded one of the sharper declines. Their export value dropped 6.7%, while volume fell 1.9%. White DOP wines performed better, with value rising 0.9% and volume up 1.5%. The gap between those categories suggests buyers were more resilient in whites than in reds and rosés during the year.

The United States, one of the most important markets for Italian wine, posted a clear decline. Sales to the U.S. fell 8.8% in value and 5.9% in volume, according to CREA. Based on those changes, the implied unit value of exports to the American market slipped about 3.1%. That indicates the pressure was not limited to fewer shipments. It also affected the revenue earned on each unit sold.

The CREA report presented on Sept. 10 covered Italy’s 2025 wine exports compared with 2024. Some of the comparisons, including the estimated €307 million loss and the implied changes in unit values, are approximate because the reported export totals were rounded. Even so, the direction of the trend is clear: Italy sold less wine abroad in both value and volume in 2025, and the decline in revenue was steeper than the drop in quantities.

That pattern matters for producers because it suggests that weaker export earnings were not caused only by lower shipment volumes. It also points to added pressure on margins in key markets. For a sector that depends on positioning, denomination status and perceived quality to support prices, a year in which value falls faster than volume is a sign of a more difficult trading environment.

The data also show that not all parts of the industry moved in the same way. Some quality sparkling and white wine categories still expanded in volume, which suggests demand did not disappear across the board. But the broader result was negative, and the weakness in the U.S. market added to the drag. For Italy’s wine sector, 2025 was a year of lower export revenue, lower shipments and less pricing power abroad.