Argentina’s domestic wine shipments rose 5.8% in June.

The rebound returned 2026 volumes to slight growth, powered largely by non-varietal wines rather than varietal labels.

Thursday, August 6, 2026

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Argentina’s domestic wine market recovered in June after a weak May, with shipments to the local market rising 5.8% from a year earlier to 612,686 hectoliters, or about 61.3 million liters, according to provisional figures from the National Viticulture Institute, known as the INV, and published by Enolife.

The June volume was 33,671 hectoliters above the 579,015 hectoliters shipped in June 2025. It was also 7% higher than in May 2026, an increase of 40,183 hectoliters that largely offset the previous month’s decline and pushed the year’s cumulative total back into positive territory.

For the first six months of 2026, domestic shipments reached 3,437,494 hectoliters, compared with 3,411,000 hectoliters in the same period a year earlier. That was a gain of 26,494 hectoliters, or 0.8%, a sign that the rebound in June improved the picture but did not change the broader pattern of a market that is still close to flat.

The data track wine dispatched to Argentina’s internal market by volume. They do not include billing, prices or the effect of inflation. The INV said the June figures are provisional and can still change because of late declarations and later corrections.

June’s recovery was driven mainly by wines sold without varietal labeling, a segment that accounted for 68.9% of all shipments and grew 19.1% from a year earlier. Varietal wines moved in the opposite direction. They represented 28% of June shipments and fell 17.9% from the same month in 2025. Sparkling wine, while still a small category, posted one of the month’s strongest gains, rising 26.5% to 2.7% of total volume. Other categories, including special wines, slipped 5.8% and made up 0.4% of the market.

That mix shows how narrow the recovery was. The market improved in June, but the increase came from segments tied more closely to mass-market consumption, while varietal wines continued to lose volume. Over the first half of the year, that divide was even clearer. Non-varietal wines were up 13.9%, while varietal wines were down 24.5%. Sparkling wine rose 8.3% in the six-month period.

By color, red and rosé wines remained dominant. Together they accounted for 76.4% of June shipments and increased 8.9% from a year earlier. White wines represented 23.6% of the market and declined 2.3%.

The packaging breakdown also pointed to a market leaning toward larger-volume and lower-cost formats. Bottles remained the main package, with 66.4% of all June shipments, and volumes in bottles rose 3.5% from a year earlier. Tetra Brik cartons accounted for 31.5% of the market and grew 13.5%, outpacing bottles. Bag-in-box was still negligible at 0.1% of total volume, but it rose 177.7% from a year earlier. Demijohn shipments fell 23.2%, and cans were down 10.4%. Within bottles, the strongest gain came from roughly 1-liter formats, which surged 170%, although from a smaller base.

In the first half of the year, bottles and Tetra Brik cartons together made up 97.5% of domestic wine shipments. But their trajectories differed. Bottled wine volumes were down 2.4% from the same period in 2025, while Tetra Brik shipments rose 8.6%. The contrast added to the evidence that June’s rebound was tied less to premium growth than to changes in buying patterns within the domestic market.

The INV also estimated June wine consumption at 1.32 liters per person, up from 1.25 liters in June 2025. Even with that monthly increase, the longer trend remained one of decline. Annual per capita consumption in Argentina was 29.2 liters in 2005, 23.8 liters in 2015 and an estimated 16.1 liters in 2025. The average monthly level for the first half of 2026 was 1.23 liters, unchanged from the same period a year earlier.

Regionally, the June report again showed how concentrated Argentina’s wine industry is. Mendoza shipped 552,297 hectoliters in June, equal to 90.1% of the national total, and posted an 8.9% increase from a year earlier. Its growth was led by non-varietal wines, which rose 22.6%, and by red and rosé wines, up 12.2%. Over the first half of the year, Mendoza’s cumulative shipments were up 8.5%.

San Juan, the second-largest producing province in the domestic market, moved in the opposite direction. It shipped 31,263 hectoliters in June, down 36.8% from a year earlier, leaving it with a 5.1% share of national volume. For the first half of 2026, San Juan’s domestic shipments were down 52.6% from the same period in 2025. Even there, the picture was not uniform. White varietal wines in the province showed a monthly increase of 42.6%, but the broader result was still sharply negative.

Among other provinces, La Rioja shipped 14,011 hectoliters in June, an increase of 80.1% from a year earlier. Salta shipped 10,993 hectoliters, up 20.6%. Neuquén shipped 2,191 hectoliters, down 26.5%, and Río Negro shipped 1,141 hectoliters, up 31.1%. Buenos Aires registered 213 hectoliters, down 75.2%. Tucumán, though small in volume at 77 hectoliters, rose 359.2% in June. Some of the smallest producing regions also posted strong cumulative gains, including La Pampa and Chubut, but their volumes remained minor in the national total.

The June figures gave Argentina’s domestic wine trade a better month after May’s setback, but the underlying structure of the market changed little. Growth remained heavily concentrated in Mendoza, while San Juan stayed under pressure. And the first half’s slight increase depended on stronger shipments of non-varietal wines and cartons, even as varietal wines continued to contract. The INV said the database for the June report was closed on July 21, and the numbers remain subject to revision as additional declarations are processed.

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