2026-07-20

Italian wine exports showed a modest improvement in April after a weak start to the year, though shipments remained below 2025 levels in both value and volume, according to Istat data analyzed by WineNews and published on July 16.
From January through April 2026, Italy exported wine worth 2.33 billion euros, down 6.8% from the same period a year earlier. Export volumes reached 640.7 million liters, a decline of 3.7%. The figures marked a slight recovery from the first quarter, when export value was down 8.2% and volume had fallen 4%.
The April data also extended a gradual rebound that began after a sharp drop at the start of the year. In January alone, the value of Italian wine exports had fallen 18.7%, making the later improvement notable even as the sector remains under pressure.
The United States stayed by far the largest foreign market for Italian wine, with imports totaling 564.2 million euros in the first four months of the year. But it was also one of the weakest major destinations compared with 2025. Sales to the U.S. were down 15.4% in value, though that was an improvement from the 20.5% decline recorded through March. Volumes shipped to the U.S. reached 111.7 million liters, down 5.5%, also better than the 8.4% drop seen in the first quarter.
Germany, Italy’s leading market in Europe, imported 351 million euros worth of Italian wine, down 6.8%, a weaker result than in March. The United Kingdom showed some improvement, with imports of 213.3 million euros, down 6.1%.
Canada was broadly stable at 125.5 million euros compared with the same period last year. Switzerland weakened further, falling 12.7% to 114.5 million euros.
In Europe, France moved slightly into positive territory, reaching 100.5 million euros in imports, up 0.9%. The Netherlands improved from its earlier quarterly trend and bought 77.1 million euros worth of Italian wine, down 4.2%. Belgium imported 65.6 million euros, down 9.8%.
Sweden posted one of the better April performances among established markets. Imports there reached 62.3 million euros, narrowing the gap with last year to just under 1.5%. That allowed Sweden to move ahead of Russia, which imported more than 59 million euros worth of Italian wine and remained one of the few fast-growing destinations, up 28% from a year earlier, though at a slower pace than in the first quarter.
In Asia, Japan also improved and came close to matching last year’s level, with imports of 53.9 million euros, down just 1.1%. China continued to grow from a smaller base, with exports rising 9.7% to 26.4 million euros in the first four months of the year.
Among smaller but closely watched markets, Brazil maintained strong momentum, climbing 17.7% to 13.4 million euros. Australia moved in the opposite direction, declining 13.2% to 18.2 million euros.
The figures point to a year that remains difficult for Italian producers and exporters despite signs that conditions may be stabilizing. WineNews noted that cellar inventories are still weighing on the market and that several variables continue to cloud the outlook.
For the broader beverage business, the export trend matters beyond wine alone because it offers an early signal about consumer demand in key import markets, distributor caution and pricing pressure across premium alcoholic drinks. A prolonged slowdown in major destinations such as the U.S., Germany and the U.K. could affect how importers allocate shelf space and marketing budgets across wines, spirits and other beverage categories in the months ahead.
For now, Italy’s wine trade is still in negative territory, but the April numbers suggest that the decline has eased since the start of the year and that recovery, while slow, has continued into the second quarter.