AI Adoption Boosts Sales and Engagement for Wineries, Early Users Report Significant Gains

Brown Bacon AI, a company based in Omaha, Nebraska, has introduced its private and secure artificial intelligence solutions to the wine industry, with Amici Cellars and Picking Lines Wine among the first to adopt the technology. The implementation took place before the Napa Valley Vintners Conference in September 2025. Both wineries have reported improvements in customer service, marketing, social media engagement, data analysis, and sales since integrating Brown Bacon’s AI systems.

At the Napa Valley Vintners Conference, Brown Bacon AI was highlighted for its role in advancing technology within the wine sector. The company’s team presented case studies from Amici Cellars and Picking Lines Wine, showing how AI-driven automation and analytics are being used to streamline vineyard operations and improve guest experiences. The conference drew leading vintners, winemakers, and industry professionals interested in how artificial intelligence is shaping the future of wine production and sales.

Brown Bacon AI’s offerings include a patent-pending Som AI platform designed for wine pairing optimization, as well as 24/7 AI-powered customer support agents tailored for wineries and brands. The company also provides automated marketing campaigns and advanced analytics for sales, production, and operational data. These tools are intended to help wineries respond to changing consumer trends, unpredictable weather patterns, and economic challenges.

Tony Arnold, CEO of Brown Bacon AI, stated that Amici Cellars and Picking Lines Wine are setting an example for the industry by adopting new technology early. He emphasized that Brown Bacon’s solutions are designed to help vineyards and wineries succeed in a digital-first environment while maintaining strict data privacy standards.

Aimee Arnold, co-founder and chief marketing officer of Brown Bacon AI, noted that the wine industry has faced significant challenges in recent years. She said the company’s mission is to provide wineries with technology that enables them to adapt quickly, connect with customers more effectively, and make informed decisions.

Brown Bacon AI serves multiple industries beyond wine, including hospitality, travel, entertainment, manufacturing, and healthcare. Its platforms are designed to comply with GDPR and HIPAA regulations and offer SOC II Type 2 compliance for data security. The company operates nationally with an authorized business partner in California.

The adoption of Brown Bacon AI’s technology by Amici Cellars and Picking Lines Wine reflects a broader trend of digital transformation within the wine industry. As more vineyards and wineries look for ways to improve efficiency and customer engagement, artificial intelligence is becoming an increasingly important tool for growth and adaptation.