Bottle360 Unveils WineWallet to Boost Winery Loyalty and Subscription Programs

Bottle360, a direct-to-consumer software platform for wineries, has announced the launch of WineWallet, a new loyalty, rewards, and subscription club feature aimed at helping wineries build stronger relationships with their customers. The company says WineWallet is designed to make it easier for wineries to attract new consumers, encourage repeat purchases, and generate recurring revenue.

WineWallet is integrated directly into the Bottle360 platform. It allows wineries to create customizable loyalty or reward points programs for purchases, events, and customer engagement. Wineries can set up these programs in ways that fit their own business models and marketing strategies. The system also supports the management of recurring wine club subscriptions, which Bottle360 says can be handled with less effort than traditional methods.

Customers who join a winery’s WineWallet program can collect, track, and redeem points or manage their subscriptions from either a mobile device or desktop computer. There is no need for physical coupons or gift cards. This digital approach aims to simplify the process for both wineries and their patrons.

Wineries using Bottle360 have the option to market the program under the WineWallet name or customize it with their own branding. They can choose a unique name and logo for their loyalty program, such as “BottleBucks” or another creative title. This flexibility is intended to help wineries stand out in a competitive market and tailor their offerings to their customer base.

Early users of WineWallet report positive results. Adam Martinez, owner and winemaker at Uplifted Winery, said that integrating points into his winery’s subscription clubs has led to higher sign-ups and more customer engagement. According to Martinez, his winery saw double the number of wine club sign-ups in August compared to projections, with over half of those joining through WineWallet-style clubs.

Katherine Adams, founder and CEO of Bottle360, said that the company’s goal is to give wineries tools that help them thrive in a changing industry landscape. She emphasized that WineWallet’s flexibility allows each winery to create a personalized experience for its customers while maintaining control over how rewards and subscriptions are offered.

WineWallet is now available to all clients using the Bottle360 platform. The company provides additional information about the new feature on its website.

Bottle360 offers a range of services for wineries beyond loyalty programs. Its platform includes tools for inventory management, shipping logistics, compliance with regulations, tax reporting, marketing campaigns, and sales across tasting rooms, clubs, events, and online channels. The company says its technology helps wineries streamline daily operations so they can focus on winemaking and customer relationships.

The launch of WineWallet comes as wineries across the United States look for new ways to engage customers amid changing consumer habits and increased competition in the direct-to-consumer wine market. Digital solutions like Bottle360’s are becoming more common as businesses seek efficient ways to manage sales and foster brand loyalty among wine enthusiasts.