Ranking of the most valuable wine brands in 2025

The world’s most valuable beer, liquor, champagne, and wine brands saw a total increase in brand value in 2025, according to a new report from Brand Finance, the leading independent brand valuation consultancy. The report highlights that this growth is driven by ongoing premiumization and the rising popularity of non-alcoholic and low-alcohol (NoLo) alternatives. These trends are shaping consumer preferences and pushing brands to innovate and diversify their offerings.

In the wine sector, Brand Finance data shows that Moët & Chandon remains the most valuable wine brand globally, a position it has held since the launch of the Brand Finance Champagne & Wine 10 ranking in 2020. The brand’s value reached $2.1 billion this year. Moët & Chandon’s strong market position is supported by high-profile, long-term partnerships, including its 34-year role as the official champagne of the Golden Globes and its global ambassadorship with international tennis star Roger Federer since 2012. These initiatives reinforce the brand’s legacy and longevity, which continue to resonate with consumers worldwide.

Barefoot holds the second spot among wine brands, with a brand value of $1.2 billion. According to Brand Finance research, Barefoot performs especially well among American consumers, earning perfect scores of 10 out of 10 for consideration, preference, and understanding. This strong performance in the U.S. market has helped solidify Barefoot’s position as a leading global wine brand.

Other brands in the top ten for champagne and wine by brand value include Penfolds at $1.1 billion, Veuve Clicquot at $1 billion, Changyu at $800 million, Yellow Tail at $600 million, Beringer at $500 million, Carlo Rossi at $300 million, Mumm at $300 million, and Dom Pérignon at $200 million.

Brand strength was also measured by Brand Finance using a scoring system. Penfolds leads as the strongest champagne and wine brand in 2025 with a score of 86.2 out of 100. Barefoot follows closely with a score of 85.9. Other notable brands in terms of strength include Mumm (79.3), Changyu (77.9), Moët & Chandon (72.0), Yellow Tail (66.6), Dom Pérignon (65.0), Beringer (63.8), Veuve Clicquot (59.2), and Carlo Rossi (53.6).

Brand Finance attributes much of this year’s growth to premiumization strategies across the industry and to brands’ ability to adapt to changing consumer demands for NoLo products. As more consumers seek quality experiences and healthier options, established brands are investing in marketing partnerships and product innovation to maintain their relevance and appeal.

The report reflects broader changes in global beverage consumption patterns and highlights how leading brands are responding to new challenges and opportunities in the market. With continued investment in branding and strategic partnerships, these companies are expected to remain influential players in the global wine and champagne industry for years to come.