Argea acquires WinesU to strengthen US market presence

Argea has finalized an agreement to acquire 100% of WinesU, a US importer known for Italian and French wines, with a turnover of 35 million euros.

This acquisition aims to strengthen Argea's presence in the US, which accounts for 30% of its exports.

The Italian wine group believes this move will provide direct market access and enhance its presence through strategic synergies.

Argea expects to capitalize on new consumer trends, expand its customer base, and boost the growth of its premium brands in the expanding US market.

CEO Massimo Romani emphasized the importance of this acquisition for Argea's international growth, highlighting the strategic significance of the US market in terms of sales and revenue.

He noted that this achievement reflects Argea's commitment to growth and innovation, focusing on promoting Italian wine excellence globally.

The acquisition marks a significant step in Argea's efforts to enhance its international footprint and distribution capabilities.