Calling All Speed Demons and Whiskey Lovers

Jack Daniel's and McLaren F1 Team's partnership continues to fuel excitement among motorsport enthusiasts and whiskey aficionados alike. This year, they are gearing up to launch a stunning new limited edition bottle for 2024, a vibrant tribute to their ongoing collaboration. This Tennessee Whiskey bottle, soon to be a gem in the markets across Formula 1 racing countries and the United States, sports a fresh, bespoke design featuring McLaren's signature papaya shade splashed across the iconic Old No. 7 logo, along with dynamic stripes that echo the thrill of the racing season.

Jamie Butler, the Global Brand Director of Jack Daniel's, expressed his enthusiasm about celebrating the second year of this formidable partnership. "We're incredibly proud to mark another chapter of collaboration between two of the world's most iconic brands, known for their spirit of boldness and authenticity," he said. The fusion of these brands has already created unmatched experiences for Formula 1 fans globally, and based on this success, they are poised to elevate this engagement even further in the upcoming race season.

Matt Dennington, Co-Chief Commercial Officer, Partnerships & Accelerator at McLaren Racing, also shared his excitement about this innovative collaboration. "The 2023 bottle release was a phenomenal success, and it's fantastic to continue creating unique and thrilling activations for our fans worldwide."

The celebratory bottle encapsulates the classic Jack Daniel's Tennessee Whiskey, comprised of 80% corn, 12% malt, and 8% rye barley. Crafted in Lynchburg, Tennessee, the whiskey is meticulously mellowed drop by drop through three meters of charcoal and then matured in handcrafted new American white oak barrels, ensuring each sip meets the highest standards of quality.

Set to hit the shelves in a 70cl format starting May 1st, this collectible will be available at renowned supermarkets including El Corte Inglés, Eroski, Carrefour, Alcampo, and others. For those who prefer shopping from the comfort of their homes, the bottle will also be available online through Amazon, Bodeboca, and Top Drinks, priced at $25.

This collaboration not only symbolizes a blend of high-speed racing and fine craftsmanship in whiskey making but also cements the legacy of Jack Daniel's and McLaren F1 as pioneers in their respective fields who continue to push the boundaries of innovation and excitement for their global fan base. Whether you're a motorsport enthusiast, a whiskey lover, or both, this bottle is a must-have to celebrate the spirit of speed and spirits alike.