Lungarotti Revives 1962 Wine Labels With Modern Twist for U.S. Holiday Tables

As the holiday season approaches, many Americans are looking for new wines to share with friends and family. In the small village of Torgiano, located between Perugia and Assisi in Umbria, Italy, the Lungarotti winery is offering a taste of its region’s traditions through three signature wines. These wines reflect both the history and evolving style of one of Umbria’s most respected producers.

Lungarotti has been a fixture in Italian winemaking since the early 1960s. The winery was founded by Giorgio Lungarotti, who transformed his family’s agricultural business into a modern wine estate after World War II. Today, the company is run by the third generation of the Lungarotti family, who continue to focus on quality and innovation while honoring their roots.

This year, Lungarotti has reintroduced two of its classic labels—Rubesco 62 and Torre di Giano 62—with updated styles that aim to connect past and present. Both wines were first produced in 1962 and have been reimagined for contemporary tastes as part of what the winery calls “Project 62,” launched in 2025.

Rubesco 62 Rosso di Torgiano DOC 2022 is a red wine made primarily from Sangiovese grapes. It is designed to be approachable and food-friendly, echoing the tradition of red wines served at daily meals in Umbria’s villages. The wine offers a balance of fruit and structure, making it suitable for pairing with meat dishes or hearty pasta.

Torre di Giano 62 Bianco di Torgiano DOC 2024 is a white blend featuring Trebbiano and Grechetto grapes. This wine highlights Umbria’s reputation for producing fresh, balanced whites. With its crisp profile and savory finish, it pairs well with fish, white meats, or even more adventurous international cuisine.

For those seeking something special for a festive dinner or as a gift, Lungarotti also offers Rubesco Riserva Vigna Monticchio DOCG 2019. This wine is made entirely from Sangiovese grapes grown in a single vineyard. It has earned recognition from critics as one of Italy’s top red wines. First produced in 1964, the Riserva has evolved over time but remains true to its origins, combining power with elegance.

Lungarotti’s commitment extends beyond winemaking. The company promotes wine tourism and cultural heritage through its Wine Museum and Olive and Oil Museum in Torgiano. These institutions attract visitors interested in learning about the region’s history and artisanal traditions.

Umbria itself is known for its unspoiled landscapes and slower pace of life compared to other Italian regions. Lungarotti aims to share this lifestyle through its wines, inviting consumers around the world to experience a piece of Umbria at their own tables.

The release of these updated wines comes at a time when many people are seeking authentic experiences and connections to place through food and drink. By blending tradition with modern sensibilities, Lungarotti hopes to introduce more Americans to the flavors—and the spirit—of central Italy this holiday season.