电视节目揭露国际葡萄酒大赛的廉价葡萄酒丑闻

在一次著名的国际葡萄酒比赛中，评委们被一家媒体精心策划的阴谋所欺骗，结果令人大吃一惊。这个阴谋旨在展示超市里最差的葡萄酒是如何在著名的国际比赛中赢得金奖的。

你有没有想过，普通消费者是如何在超市里挑选葡萄酒的？事实证明，在酒瓶上装饰一枚或多枚奖牌，可使销售额提高 15%。难怪酒庄对品酒大赛非常重视。But does winning these medals truly reflect the quality of the wine, or are these competitions merely lucrative events that charge hefty sums to producers in exchange for the chance to increase sales?The team at "On n'est pas des pigeons," a Belgian magazine and television program dedicated to consumer awareness, decided to find out by entering the worst supermarket wine they could find into a prestigious wine competition.

The organizers of this elaborate prank, which took months of planning, enlisted the help of Eric Boschman, Belgium's best sommelier in 1988, to conduct a wine tasting of supermarket wines in search of the worst possible one.There were plenty of wines under €3 to choose from, but they decided to opt for the cheapest and least palatable they could find—a bottle priced at €2.50.但事情并没有就此结束。他们决定改变葡萄酒的标签，把这瓶酒 "伪装 "成名为 "哥伦比亚酒庄 "的优质产品，并贴上更醒目的标签。They even invented a backstory for the wine, claiming it was made from indigenous grape varieties in the Côtes de Sambre and Meuse (Wallonia).

"On n'est pas des pigeons" had dozens of wine competitions to choose from but settled on the Gilbert & Gaillard International Wine Competition, a global competition that reportedly awards medals every three months.参赛者必须支付 50 欧元的注册费，提交葡萄酒样品供品尝，并提供酒精和糖分含量等实验室数据。后一项要求很容易被绕过，因为比赛组织者自己并不进行实验室分析，也不对葡萄酒生产商提供的数据进行核实。

To increase their chances of securing a favorable position in the wine competition, the team at On n'est pas des pigeons submitted false laboratory data, obtained from another high-quality wine.正如他们所怀疑的那样，没有人去检查这些数据是否真实。

最后，为了给它加把劲，还策划了一场营销活动。Boschman began to publicly praise the €2.50 wine as something truly exceptional through media outlets, social media, and among his sommelier colleagues and industry professionals, counting on the fact that many of them tend to be influenced by their peers.

最后，这个恶作剧非常成功。这款 2.5 欧元的廉价葡萄酒在最近举行的吉尔伯特和盖拉德国际葡萄酒大赛上获得了金奖，评委们称其 "丝滑、清新，口感丰富怡人，呈现出果香、坦率和令人愉悦的复杂香气--一款非常有趣的葡萄酒"。

在宣布比赛结果后，主办方还通知获奖者，他们只需花费 60 欧元就可以购买 1000 张金贴纸，贴在自己的酒标上。

最近，On n'est pas des pigeons 揭露了他们成功的恶作剧，警告消费者 "并非所有的葡萄酒金奖都是一样的。有些比赛比其他比赛更专业，而有些比赛仅仅是作为一种商业活动组织的"。