Cutty Sark and Poliakov Partner with ecoSPIRITS to Reduce Carbon Footprint

Cutty Sark and Poliakov, two well-known brands under the French group La Martiniquaise-Bardinet, have partnered with ecoSPIRITS to reduce their carbon footprint. This collaboration aims to promote sustainability in the spirits industry. EcoSPIRITS, which operates in over 27 countries, collaborates with various spirit brands, hotels, and restaurants worldwide. By joining ecoSPIRITS' circular economy system, La Martiniquaise-Bardinet seeks to transform its business model towards sustainability, significantly cutting down the industry's carbon footprint using EcoTOTESTM.

The EcoTOTESTM system allows the transport of spirits and wines in reusable 4.5-liter containers, optimizing local distribution logistics. This technology reduces single-use glass waste by 95% and cuts CO2 emissions related to packaging and transport by 60% to 90%. The ecoTOTE™ is a reusable and advanced 4.5-liter container that replaces a standard six-bottle liquor case, offering venues an average of 95% less physical waste and ensuring 100% traceability.

EcoSPIRITS launched its low-carbon and waste technology in Singapore in 2018, aiming to eliminate single-use glass and other packaging waste in the premium wine and spirits supply chain. Today, this system is present in restaurants, bars, and hotels globally, with ecoSPIRITS operating in 27 countries with its innovative circular economy model.

This partnership highlights La Martiniquaise-Bardinet's commitment to the environment and reflects its future vision for the sector, showing that innovation can drive change towards more sustainable business models. EcoSPIRITS is a circular economy technology company that developed the world's first low-carbon and waste distribution technology for premium spirits and wines. Founded in Singapore in 2018, ecoSPIRITS' technology is now available in over 27 countries across Asia Pacific, Europe, and America. Nearly 3,000 leading bars, restaurants, hotels, and retailers have adopted the technology, including Michelin-starred restaurants and iconic hotels.

EcoSPIRITS is rapidly building a global closed-loop service network, with coverage expected to grow through 2025. La Martiniquaise-Bardinet, based in Paris, joined forces in 1993 when Bardinet became part of La Martiniquaise, a leading group in France for wine and spirits production and distribution. This alliance, known as the LMB Group, provides Bardinet the opportunity to expand its strong international presence. Martiniquaise-Bardinet's portfolio covers all sector categories, from rum, whisky, liqueurs, gin, vodka, tequila to brandy, port, and cava.

Cutty Sark, an iconic Scottish whisky since 1923, is known for its smoothness and adventurous spirit. Its Prohibition version offers a more intense profile, inspired by the Prohibition era. Poliakov, a leading European vodka, is recognized for its purity and triple distillation. It is a premium choice at festivals and events.