Tellia opens its $20-a-month voice AI assistant to independent agronomists and growers

Tellia, a French-American agricultural software start-up based in San Francisco, said Monday that it is opening a lower-cost version of its voice AI assistant to independent agronomists, crop advisors, growers and winegrowers, in a move aimed at smaller users who have not been the company’s main customer base so far.

The new product, called Tellia Lite, opened October 19 to an initial group of users and is being offered for $20 per user per month. The company said the service is available on iOS and Android and that other interested users can join a waitlist as Tellia expands access in future cohorts.

The launch comes a few weeks after Tellia announced a $5 million pre-seed funding round led by Revent, with participation from Grey Silo Ventures, Jeriko and Fund F. Until now, the company has focused more heavily on larger farm operations, cooperatives, technical institutes and advisory firms in the United States and Europe. The new version is designed as a self-serve product for smaller teams that do not want or need a broader enterprise platform.

Tellia’s software is built around a simple pitch: workers in the field speak into a phone instead of filling out forms or typing notes later. The company said users can send voice notes, text, WhatsApp messages and photos, and the software will turn them into structured records tied to a grower, field or crop. Those records can include observations, operations, tasks and stock information. Tellia also said the app works offline and syncs once a connection returns, an important feature for users working in rural areas with limited service.

The company says the software can then answer questions in plain language using those records. In its announcement, Tellia gave an example of a user asking what was observed in a particular field the previous month. The broader idea is to reduce the amount of office work that follows field visits, scouting, spray recommendations and compliance reporting.

That administrative burden is central to Tellia’s sales pitch. Farmers and crop advisors are expected to maintain spray records, fertilizer logs, traceability files, declarations, pest counts and visit summaries, among other documents. Many of those records are still created from handwritten notes, phone photos or memory after the workday ends. Tellia argues that much of the problem remains unsolved because many farm software systems still depend on screens, forms and manual data entry, rather than tools designed for use while someone is moving through a field or orchard.

Coline Labadie de Faÿ, Tellia’s chief executive and co-founder, said the company built the product around the idea that important operational information is often spoken in the field but never makes it into software. “Nobody becomes a farmer to fill in forms,” she said in the announcement. She said Tellia Lite is intended to give smaller users access to the same voice-based interface the company has been testing with larger agricultural organizations over the past year.

To support the rollout, Tellia is also releasing its first brand campaign, a short film called “Adminvasion,” made with creative agency OKCC. The campaign imagines digital office tools physically intruding into farm work. In the film, mouse cursors, email windows, loading screens and notifications appear in fields and around livestock, interrupting work until a farmer switches to the Tellia voice assistant.

Tellia and OKCC said the film was produced entirely with generative AI by the agency’s in-house team. The campaign began rolling out on October 13 across the company’s and agency’s digital channels. Marc Horgues-Debat, OKCC’s co-founder and creative director, said the decision to make the campaign with generative AI was meant to match the company’s product message and to allow more ambitious visuals without the usual production limits.

The company’s expansion into a lower-priced subscription tier comes at a time when agtech companies are under pressure to show practical value, especially for smaller operations that may be interested in automation but less able to absorb the cost and complexity of full-scale software systems. A monthly price of $20 per user places Tellia Lite closer to a tool purchase than a large enterprise software contract, although the company has not yet said how many users will be admitted in the first rounds or when the waitlist will fully open.

Tellia was founded by Labadie de Faÿ and Vincent Trastour, who met through Entrepreneur First. The company launched in California in 2025 and later expanded into Europe. According to Tellia, 80% of field teams using its system in the United States use it daily within two months of onboarding. The company said its customers include Campos Brothers Farms, a large California almond grower, and Duckhorn wineries in the United States, along with the Institut Français de la Vigne et du Vin, Val de Gascogne and KWS Saat in Europe. Those figures and customer descriptions were provided by the company and were not independently verified.

Tellia also said it plans to keep selling its technology to larger agricultural organizations and agtech software companies through its API while widening access to individual users and small teams. That means the company is now trying to serve two parts of the market at once: farm businesses and advisory groups that want voice-based data capture built into their operations, and smaller users looking for a simple way to record field information without spending the evening entering it by hand.