China’s tracked baijiu basket fell 0.11% on Oct. 13, signaling renewed weakness.
The 12-brand index slipped to 10,735 yuan as six labels declined, eroding a brief rebound in the spirits market.
Tuesday, October 13, 2026

Retail prices for a basket of major baijiu brands in China fell in the 24 hours through Oct. 13, breaking a two-day recovery and pointing to renewed weakness in a closely watched corner of the country’s spirits market.
The basket, which adds together the retail price of one bottle from each of 12 tracked labels, slipped to 10,735 yuan from 10,747 yuan a day earlier, a decline of 12 yuan, or 0.11%, according to data published Oct. 13 by Sina Finance’s liquor price tracker, Jiujia Neican.
The pullback reversed the previous session’s gain. On Oct. 12, the same basket had risen by 21 yuan, or 0.20%, to 10,747 yuan from 10,726 yuan. Even after the latest decline, the index remained 9 yuan, or 0.08%, above its Oct. 11 level.
The daily change also showed a weaker market breadth than the day before. Five of the 12 references rose, six fell and one was unchanged in the latest reading. In the previous session, seven had risen, three had fallen and two were flat. That shift matters because it shows the drop was not driven by a single outlier alone. More brands moved lower, and the combined declines were larger than the combined gains.
Among the brands that posted increases, Feitian Moutai rose by 1 yuan to 1,796 yuan per bottle. Guojiao 1573 gained 2 yuan to 884 yuan, and Xijiu Junpin increased by 4 yuan to 640 yuan. Those moves, however, were outweighed by declines elsewhere in the basket.
Wuliangye Pu Wu fell by 5 yuan to 801 yuan, while Qinghualang dropped by 9 yuan to 690 yuan, making it one of the biggest drags on the basket for the day. The broader balance of gainers and losers suggested that the recent rebound in baijiu retail prices remains fragile rather than firmly established.
The figures refer to terminal retail prices observed during the 24 hours before Oct. 13 in China’s baijiu market. Baijiu, a traditional Chinese distilled spirit, is sold across a wide range of price points, but daily movements in premium and upper-midrange labels are followed closely by distributors, retailers and investors because they can offer a quick read on demand conditions and channel pricing.
Sina Finance said the indicator is based on roughly 200 collection points, including distributors, e-commerce channels and brick-and-mortar retailers. The prices are compiled as transaction-weighted averages. That gives the gauge some value as a high-frequency market signal, but it is not an official measure of sales.
The basket also has important limits. It is a private and partial indicator, not a government statistic. Because it is built by summing the price of a single bottle for each of the 12 selected labels, it does not measure revenue, total sales volume or inventory levels across the industry. It also does not capture the full range of price movements in China’s much larger baijiu market beyond the tracked references.
Even with those limitations, the daily reading offers a concrete sign that price stability in the sector is still uneven. After two sessions in which the basket had recovered from earlier weakness, the Oct. 13 data showed that downward pressure has not disappeared and that a broader share of tracked labels has again begun to soften. The comparison with the previous day’s stronger breadth reinforces that message, especially as the latest declines were enough to erase part of the modest recovery seen at the start of the week.
The Oct. 13 figures were published by Sina Finance, and the prior-day comparison came from its Oct. 12 release.