Italian wine sales to Brazil rose 13.7% to US$14.1 million in early 2026

Italian wine sales to Brazil rose 13.7% in the first four months of 2026, reaching US$14.1 million, according to trade promotion agency ICE-ITA data cited by Agipress ahead of a new marketing roadshow in the country. Based on that rate of growth, the comparable figure a year earlier was about US$12.4 million, which implies an increase of roughly US$1.7 million.

The figures were highlighted in material tied to “I Love Italian Wines 2026,” an ICE-ITA promotional tour scheduled for Sept. 11 through Sept. 18 in Brasilia, Rio de Janeiro, Sao Paulo and Curitiba. Agipress reported the data on Sept. 5, drawing on ICE-ITA documentation dated July 1 and on Brazilian government trade statistics cited by the agency.

The new four-month figure adds to a broader upward trend in Italian wine exports to Brazil over the past three years. ICE-ITA said annual export value rose from US$38.3 million in 2023 to US$43.2 million in 2024, an increase of 12.8%, and then to US$49.2 million in 2025, up another 13.9%. From 2023 to 2025, that amounted to cumulative growth of 28.5% in value.

Volume growth was much weaker over the same period. Italian wine shipments to Brazil totaled 9.86 million liters in 2023, increased to 10.87 million liters in 2024, and then slipped slightly to 10.80 million liters in 2025. While export value climbed steadily, volumes were broadly stable. That gap pushed the average value per liter higher, from US$3.89 in 2023 to US$4.56 in 2025.

ICE-ITA said that pattern points to a gradual improvement in the market positioning of Italian wine in Brazil, with sales moving toward higher-priced products rather than being driven mainly by larger volumes. The agency places Italy fifth among Brazil’s foreign wine suppliers by value and fourth by volume. It said Italy’s average price point sits between France, whose wine reached US$9.27 per liter, and lower-priced South American producers.

The data matter because Brazil has become one of the markets that exporters are watching more closely as growth slows in some mature wine destinations. The annual figures suggest Italian producers have been able to raise the value of their sales in Brazil faster than the physical amount shipped, which can be a sign of stronger pricing, a richer product mix, or a shift toward premium categories.

At the same time, the first-quarter-plus update for 2026 is limited. ICE-ITA and Agipress provided only the value of exports for January through April, not the volume. That means the latest 13.7% increase cannot be broken down between changes in liters sold, changes in average prices, product mix, or exchange-rate effects in dollar terms. The 2026 figure shows the direction of trade, but not the exact source of the increase.

Brazil’s wine market has been expanding and changing in ways that help explain the interest from Italian producers. ICE-ITA, citing Euromonitor data, said wine consumption in Brazil reached 348.8 million liters in 2024, up 17% from pre-pandemic 2019 levels. The agency also said premium and superpremium segments now account for 29% of the market’s total value.

According to ICE-ITA, Brazilian consumers are also showing more interest in white wines, sparkling wines, rosés, organic labels and wines linked to native grape varieties. Those trends are relevant for Italian exporters because Italy has a wide range of products across those categories, including sparkling wines and regional labels that can be marketed on origin and style as well as price.

The roadshow planned for mid-September is part of that effort. ICE-ITA is using the event to promote Italian wine directly in four major Brazilian cities at a time when the market appears to be rewarding higher-value offerings. The agency’s presentation of the trade data alongside the event suggests that Italy sees Brazil as more than a volume outlet. The recent numbers point to a market where Italian wine is gaining ground in value terms and where consumer demand may be shifting toward more expensive and differentiated products.

For now, the clearest evidence is in the annual trend from 2023 through 2025. Export value rose by nearly US$11 million over that period, while volume increased by less than 1 million liters. The first four months of 2026 extend that growth in value, even if the underlying mix of price and volume for this year cannot yet be measured from the published figures.

Brazil remains a relatively modest destination for Italian wine compared with the largest global markets, but the latest data show it has become a stronger source of growth. The January-to-April gain of 13.7% and the steady rise in annual export value over the previous two years indicate that Italian suppliers are selling more to Brazil in dollar terms, and doing so in a market where higher-end wine categories are taking a larger share of consumer spending.