Morellino di Scansano Targets Global Growth at Wine Paris & Vinexpo Paris 2026

The Consorzio Morellino di Scansano has confirmed its participation in Wine Paris & Vinexpo Paris 2026, which will take place from February 9 to 11 in Paris. This event is recognized as one of the leading international trade fairs for the wine and spirits industry, attracting producers, buyers, and professionals from around the world. The Consorzio’s presence at the fair is part of a broader strategy to increase its visibility and market share outside Italy.

Representatives from the Consorzio, including President Bernardo Guicciardini Calamai and Director Alessio Durazzi, will be present in Paris. They plan to showcase a range of Morellino di Scansano wines, including Annata, Intermedio, and Riserva. These selections are intended to highlight the diversity and quality of wines produced in the Scansano area of Tuscany. The Consorzio emphasizes that its wines reflect a strong connection to their territory, a commitment to sustainability, and high production standards.

This year, the Consorzio Morellino di Scansano will exhibit alongside the Consorzio Vino Chianti. The two organizations have been working together to promote Tuscan wines on an international stage. Their collaboration will continue later in February at Anteprime di Toscana, an annual event held at Fortezza da Basso in Florence. On February 19, both consortia will participate in “Chianti Lovers e Rosso Morellino,” an event designed to further showcase their wines to industry professionals and media.

According to President Guicciardini Calamai, Wine Paris & Vinexpo Paris offers a valuable opportunity for Italian wine producers to engage with established markets and explore new commercial opportunities. He described the fair as a strategic platform that brings together key players from across the global wine sector.

The Consorzio Morellino di Scansano has been focusing on strengthening its brand identity abroad by highlighting its regional roots and sustainable practices. Participation in major international events like Wine Paris & Vinexpo Paris is seen as essential for building relationships with importers, distributors, and journalists who influence trends in wine consumption worldwide.

The upcoming events in Paris and Florence are expected to draw significant attention from buyers and media representatives interested in Italian wines. The Consorzio’s activities reflect a broader trend among Italian wine producers who are seeking to expand their reach beyond traditional markets by participating in high-profile international exhibitions and forming strategic partnerships within the industry.